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In email marketing, trends and buzzwords come and go. Topping the chart today is “engagement.” This trend is so big, says Marketo, it should replace the term email marketing. “It’s time to move beyond the term email marketing,” says Marketo....
You might not know it, but BuzzFeed had a newsletter problem. The popular website doesn’t just serve up the hottest viral content; it also sends out an engaging email newsletter each week to keep subscribers in the loop. But Buzzfeed’s...
While etailers can make assumptions, it’s difficult to pinpoint exactly why online customers abandon shopping carts. However, as we learned in our last blog, etailers should assume visitors who have abandoned their carts are still interested in making that purchase....
As most email marketers have come to realize, the nature of email marketing is changing, becoming more sophisticated, complex, and quicker in tempo. As Silverpop’s Loren McDonald noted, “Having observed the email marketing industry the last 15 years, I’ve come...
Did you know 67.44 percent of all online shopping carts are abandoned? And that 80 percent of the largest etailers do absolutely nothing about it? It’s a shame because convincing customers to make a purchase is easy once you’ve formed...
The intersection of email and social media has led to the emergence of what is being called the Social Inbox. There is, however, no clear consensus of what constitutes a Social Inbox or how marketers should address it in their...
Marketers have been talking about the importance of Big Data for quite a while now. But ZDNet recently warned the marketing industry may be approaching overuse, calling Big Data the “hype word of the year” and questioning whether it’s still...
There are a host of email marketing dos and don’ts that have been put forth by pundits. However, there also are a good number of marketing practitioners who see conformity to these types of strict rules as restrictive and detrimental...
There’s been much hubbub in marketing circles about Gmail’s new inbox system and the best way to get your emails into the coveted Primary tab. And yet, a few calmer heads are realizing these changes are actually a blessing-they’re presenting...
We’ve got tradeshow fever at TowerData! Today, we’re headed to ad:tech, our third tradeshow in three months. ad:tech is the leading digital media event where more than 9,000 marketing and technology professionals from around the world gather to network, exchange...
Behavioral marketing with automated triggers is all the rage. Andrea Krohnberg, for example, describes behavioral marketing as “the marketer’s dream-delivering the most relevant message to the willing customer, at the right time, via the right channel.” Also gaga over behavioral...
Email hygiene is central to email marketing success. Leading email service providers and consultants know this, which is why the importance of email hygiene is emphasized in their latest reports, along with good advice for cleaning and maintaining quality databases....
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