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Consolidated resources on everything email address intelligence
Email marketers know identity matching is a necessary tool for connecting customers across channels. In short, it provides the fuel for them to deliver people-based marketing powered by accurate, complete and connected information about people. But what is people-based marketing,...
In this fireside chat, we’re tackling these 4 questions: • What is data’s role in creating compelling people-based campaigns? • How can you drive loyalty at all steps in the customer journey, including pre-purchase? • What happens when cookies go...
FreshAddress, LLC, the leader in email marketing database services, today announced it successfully completed its 2020 Service Organization Control (SOC) 2 Type 1 audit. Impressively, the process revealed no exceptions, meaning that the company's existing operational policies, data protection, & privacy protocols...
As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about...
Email is the most effective way to reach visitors and convert them into customers. A report by Yes Lifecycle Marketing announced that: browse abandon triggers with subject lines under 30 characters generated open rates of 35.5%, while those with subject...
In order to strengthen the security of our API platform, TowerData is discontinuing support for Transport Layer Security (TLS) 1.0 and TLS 1.1 on the TowerData API on April 6, 2021.
Heart-shaped boxes of chocolate, a dozen roses and a bottle of champagne. Sure, those things are nice, but the real way to the heart is through a great email. OK, maybe that’s just us. While a great email may not...
As email marketers, you’ve definitely heard these terms before: validation, verification and hygiene. While they might seem to mean the same thing, these three processes have key differences that make all of them necessary for your email marketing program. Here...
Phil Davis, AtData’s CBO sits down with our good friend Timothy Li, CEO of Alchemy, for a quick discussion about the email address and its role in defending FinTech firms from fraud. It’s a short, 25 minute session, but we...
Re-Engagement campaigns are a great tool to help you uncover additional revenue in your email database. Our team set aside the time to chat about how to create compelling re-engagement campaigns after running your email list through email validation. Learn...
Believe it or not, email validation, email verification, and email hygiene are all different processes. What are the key differences? Check out this excerpt from our January 2021 fireside chat: How to Uncover Additional Revenue in Your Email Database
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