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Consolidated resources on everything email address intelligence
This guide will outline key areas where the services of cheap vendors tend to fall short as well as the risks their shortcomings pose to your email program and your business as a whole.
It’s become increasingly difficult to engage audiences. To do so, you have to send the right message to the right person in the right place at the right time. But how do you get the job done? With Email Intelligence.
Trust is not often achieved overnight. In marketing, as in personal relationships, trust and loyalty are earned over an extended period of time through positive, meaningful interactions. Every time your consumers enjoy a favorable experience with your brand, they inch...
We want to wish all of our readers a happy, healthy, and prosperous 2023! As we close out 2022, it’s a great opportunity to set priorities for the coming twelve months. Whether you’re new to email marketing or an industry...
We did it so you don’t have to: One of our staff members saved every single holiday-themed email subject line she received in both personal and business email accounts to look for creativity and trends in the shopping season. Why...
It’s a real conundrum isn’t it? People like the abandoned cart email. It’s the best-converting email that eCommerce marketers send. Clearly, recipients view this email as important. Nearly half (44.1%) of all cart abandonment emails are opened. Over a tenth...
It’s no secret that creating an account for virtually anything now requires an email address, especially in FinTech. But just because someone enters an email into a registration form doesn’t always mean that the email address is real or belongs...
How do you build customer engagement? You put a ring on it! (OK, not that kind of engagement.) Instead – just like with any healthy relationship – you show customers you like them and build a relationship with them over...
If we were asked to boil down email marketing into eight words or less, we would say: Right People + Right Message + Right Time = Email ROI. Unfortunately, accomplishing this success is slightly more difficult than this statement might...
Creating new and unique holiday emails is hard enough; and now that Christmas promotions start in October, marketers need to be ten steps ahead of the holiday marketing game. Here are five well-designed emails for Veteran’s Day across several industries...
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