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Before we begin, let’s remember that personalization and segmentation are related terms, but notably different. How? Take a look at the definitions: Personalization is when a system tailors an experience based on a consumer’s previous behavior, demographics and/or household makeup....
Christmas claims the largest share of holiday spending in the United States, but Halloween is hot on its heels. Americans’ passion for dressing up themselves and their kids, homes, offices and pets creates a market worth more than $10.1 Billion...
I’ve been thinking about the provocative questions Chris Marriott raised in his recent Only Influencers post, Email Marketing’s Next Secret Weapon: Loyalty Programs to spur more email marketers and loyalty program managers to share data. Two questions in particular keep...
The world of marketing has changed over the past 15 years. With digital marketing and other social platforms surging to the top of how people connect and interact, it is no surprise that many businesses are capitalizing in improving customer...
The undead that roam the earth at Halloween are nothing compared with the terrors in your email address database. These frightful traps can kill your email marketing program faster than you can say “Trick or Treat!” Why? Because they cost...
The holiday season is upon us, and for many it’s the most hectic time of year. It’s easy to get swept up in the busy-ness, but your customers are expecting to hear from you! To keep connecting with customers and...
What if you had current information on the content a person is interested in and the products they are looking for? What if you had accurate and timely insight into an individual’s unique browsing behavior, preferences and purchase intent? You...
Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it...
TowerData and FreshAddress Merge to Form Premier Email Data Company. The combined organization serves thousands of clients with Email Validation, Email Intelligence, and Identity Matching Solutions
The best email marketing results are achieved through segmenting and targeting, which produce higher open rates, leads, conversion rates and revenues. However, before you can segment and target prospects, you must know the makeup of your audience and be able...
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