Maximize Donor Engagement with Relevant, Personalized Content Across Channels

Building a successful first-party data strategy is an opportunity ripe with challenges - demanding an adept handling of scaling data efforts, ensuring cleanliness, battling data decay, and navigating the labyrinth of privacy regulations.

AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.

Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.