- Solutions
- Products
- Resources
- About
- Contact
- Login
- Try us for free
October 22, 2015
Knowledge Center ❯ Topics ❯ Email Marketing
What do you want to get out of your email marketing efforts? Leads? Purchases? Loyal customers? No matter what your objective, you first need to get subscribers to click.
Of course, that’s easier said than done. For as long as email has been a marketing tool, marketers have grappled with how to make emails worth clicking. As it turns out, creating a more clickable email takes a certain amount of art, science and, of course, data. In our experience, there are a few key elements that drive clicks.
Interested in learning more? Check out our video below to discover what you can do to earn these highly coveted interactions.
The more you know about your customers, the better your chances of increasing clicks. Try a free email intelligence test and discover more about the people in your database.
Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.
The ultimate goal of any marketing program regardless of industry is to successfully generate, nurture, and convert leads to help grow pipeline and improve the bottom line. This year’s LeadsCon Las Vegas brought together business leaders in lead generation and...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...