- Solutions
- Products
- Resources
- About
- Contact
- Login
- Try us for free
July 13, 2016
Knowledge Center ❯ Topics ❯ Email Marketing
It may be summertime, but some people are already planning for the holidays, especially retail marketers. It’s never too early to start strategizing your email marketing plan to drive sales and revenue this holiday season, and for good reason-in 2014, the primary driver of U.S. online sales on Black Friday for marketers was email, which accounted for 27.3 percent of sales.
But as more retailers optimize their online presence and their email marketing to drive sales, that means there’s more competition for consumers’ attention and wallet share. Plus, the holiday shopping season starts long before Black Friday for many consumers-at least 25 percent of U.S. holiday shoppers will purchase a Christmas gift before Halloween.
Here are a few things to keep in mind to capitalize on the busy shopping season and successfully plan your holiday email strategy.
Great holiday email campaigns delight customers by provoking emotion and encouraging people to share captivating promotions. Long-standing brand Coca-Cola took this approach with its 2015 holiday marketing campaign by showing fans and followers how they can use personalized Coke bottles as drinkable place cards during holiday meals. The promotion supported the “Share a Coke” campaign, encouraging its audience to spread the holiday cheer.
Mobile was the leading source of online traffic and sales last holiday season. According to a report from IBM Watson, mobile devices were responsible for more Black Friday online traffic than desktop computers and accounted for 27 percent of online sales. This suggests users are more likely to browse online retailers from their mobile phones and then turn to desktop to complete their online purchases. Ensure your email design and content are mobile friendly to keep mobile shoppers engaged while increasing conversions to your e-commerce site.
While you’re working on your holiday email strategy, leverage the summer and fall months to prep your contact list. This will ensure your email addresses are up-to-date and give you the opportunity to prime your contacts before your campaigns launch. This includes:
An irresistible holiday marketing strategy starts with having valuable data about your customers. From demographics to purchase data, email intelligence gives you the insights to send targeted, compelling emails to delight subscribers this holiday season. Learn more about how you can use email intelligence to enhance your email strategy today.
Get the data you need to captivate your audience through holiday campaigns, and all year long. Try InstantData free today and learn more about your contacts than ever before.
Come February 2024, businesses that rely on email marketing will face new challenges as Google and Yahoo roll out significant updates to spam filtering policies. However, the change extends beyond email marketing, potentially impacting any business that uses email communication.
The ultimate goal of any marketing program regardless of industry is to successfully generate, nurture, and convert leads to help grow pipeline and improve the bottom line. This year’s LeadsCon Las Vegas brought together business leaders in lead generation and...
Ah, the holidays. Parties, gifts, family time, indulgent food and a few days off work-just about everyone can find something to love about the holiday season. But even after festivities end, you still have cause to celebrate. After all, your...