Glossary

Account Takeover

B2B Email Marketing

B2C Email Marketing

Bounce Rate

Call To Action (CTA)

Chargebacks

Click-Through Rate (CTR)

Conversion Rate (CVR)

Email Acceptance Rate

Email Appending

Email Blacklists

Email Blast

Email Deliverability

Email Filter

Email Hygiene

Email Marketing

Email Marketing Automation

First-Party Data

Identity Resolution

Lookalike Audiences

Omnichannel

Personalization

Retargeting

Risk Scoring

Second-Party Data

Segmentation

Third-Party Data

Zero-Party Data