As a marketer, you know the marketing technology landscape looks a lot like rush hour in Manhattan. To say there are a lot of email technology providers is an understatement. Narrowing down providers to the best of the best is a full-time job but, lucky for you, Fluent Inc. has done all the legwork for you. Recently, the company released the Email Marketingscape – a visually organized chart of the top email marketing vendors within each sector.
(Psst! Check out yours truly in the Data Services section!)
The Fluent Email Marketingscape
Fluent’s Email Marketing Landscape v.2 from Fluent, Inc
3 Secrets for Choosing a Vendor
There’s no getting around it: Email marketing is complicated.
In an effort to improve their users’ experience, Gmail, Yahoo and other providers are constantly restructuring their inboxes and updating their algorithms. At the same time, subscribers expect a more personalized experience and better targeted offers. As an email marketer, you work hard to offer prospects and customers enticing content that will connect them to the goods and services they want and improve your marketing ROI while also working to stay within the ever-changing rules set by the email service giants.
Working with reliable technology vendors will make your job easier, but first you need to select the right providers. Here are our three tips for choosing the best:
- Take advantage of free trials: Many vendors offer free trials before you commit to paying for the service. This not only allows you to enjoy the benefits of the service and determine whether it meets your needs, but you can also assess how the service fits into your workflow. You can easily discover whether the service has a user-friendly interface, achieves fast results and seamlessly fits into your daily routine.
- Consider communication style: If it’s difficult to get in touch with the sales department, imagine how much of a headache it will be to get assistance from tech support if something goes amiss. From the very start, the vendor should offer open and transparent communication. Be sure to find out how you’ll be able to contact different departments when you’re in need.
- Review testimonials: Online reviews are a great way to assess a company, but this should only be the beginning of your research. Reviews may highlight one or two benefits or offerings, but they’re not usually exhaustive. The best option is to request live testimonials. Ask the vendor if you can contact current or former clients yourself. This way, you can learn about the details most relevant to your needs.
With so many email marketing vendors in the marketplace, it’s easy to feel overwhelmed. But by using the Fluent infographic and by considering these three tips, you’ll be able to select the best solution for your needs.
Speaking of free trials, have you tried InstantData? Learn how you can gather valuable information using customer data already in your database. Try it free today!