Join AtData and Appriss Retail
Returns have shifted from a simple service workflow to one of the fastest-growing sources of fraud in modern commerce. As digital shopping expands, so do the tactics used by bad actors — from organized schemes to repeat misuse of flexible return policies. The result is a rising drain on revenue, increased pressure on fraud teams, and growing friction for customers who play by the rules.
Join AtData and Appriss Retail for a forward-looking conversation on the true cost of returns in 2025 and how innovative merchants and platforms are addressing the challenge. We’ll move past outdated controls and explore how behavioral identity data — including advanced email intelligence — helps pinpoint abusive activity long before it hits your balance sheet. You’ll see how signals mapped to an email address can strengthen decisioning, elevate customer trust, and reduce losses without slowing legitimate shoppers.
What you’ll learn
- How return fraud and policy abuse have accelerated in 2025 — adding to the more than $103B in losses retailers faced in 2024 — and the emerging methods fraudsters rely on today.
- Why an email address can act as an early risk indicator and what that means for modern return strategies.
- Which identity-driven signals — such as email age, engagement patterns, and behavioral linkages — most reliably surface abusive activity.
- How leading merchants blend email intelligence with order and return data to block fraudulent refunds before they occur.
- Practical ways to embed identity insights into your return workflows to reduce exposure and improve operational resilience.
- How top retailers — including more than 60 of the largest 100 — use behavioral data to safeguard revenue while keeping customer experience intact.