Webinar  |  May 22  |  1pm CT

In the age of AI, personalization is a key driver of marketing success

But for AI to truly unlock its potential, it all starts with one crucial element: accurate data. This webinar will focus on the importance of data accuracy in AI-powered marketing and how it directly impacts the effectiveness of personalized campaigns.

AI helps marketers uncover insights from customer behaviors, predict preferences, and create tailored experiences. However, even the most advanced AI tools are only as good as the data they rely on. Poor data quality—whether outdated, incomplete, or inaccurate—can lead to missteps like irrelevant recommendations and missed opportunities. This session will emphasize how businesses can ensure the accuracy, reliability, and diversity of their data to fuel successful AI strategies.

Through real-world examples, marketing and data experts from AtData and Listrak will explore how high-quality data enhances personalization efforts, scales campaigns, and avoids costly errors. You’ll walk away with actionable insights on how to validate and enrich your data, ensuring that your AI tools deliver relevant, impactful experiences for your customers.

Key Takeaways:

• Why data accuracy is the foundation of effective AI-driven personalization.
• How to validate and enrich data to improve marketing outcomes.
• Real-world examples of how clean, accurate data powers AI success.
• Practical strategies for avoiding pitfalls caused by poor data quality.