Sept 29 - 30  |  New York, NY

Identity That Powers Performance

In programmatic, precision is everything. If your audience data is fragmented, stale, or incomplete, your targeting suffers, your spend is wasted, and your attribution gaps grow.

AtData helps marketers, agencies, and platforms anchor audience strategies to the most stable digital identifier, delivering the data depth and recency you need to win in an evolving programmatic ecosystem.

We help you:

• Boost match rates across walled gardens, DSPs, SSPs, and retail media networks
• Recover lost audiences by appending alternate active email addresses
• Identify anonymous visitors with real-time website and app matching for faster retargeting
• Enhance audience segments with demographic, behavioral, and engagement insights
• Improve attribution models by connecting ad impressions to verified email-based identities
• Suppress inactive records to eliminate wasted impressions and lower CPAs
• Future-proof identity strategies against signal loss and changing regulations

The AtData Advantage

The industry’s largest and most active email intelligence network, fueled by over 100 billion monthly activity signals gives you fresh, accurate identity data to:

• Personalize in real time based on engagement and recency
• Create high-performing lookalikes using verified active audiences
• Connect cross-device and cross-channel journeys without relying on cookies or MAIDs
• Measure incrementality with higher match rates and cleaner identity graphs

Whether you’re an advertiser looking to scale campaigns, a platform aiming to improve client performance, or an agency focused on delivering measurable ROI, AtData integrates seamlessly into your existing ad tech stack. No heavy lift required.

Let’s connect at Programmatic I/O New York 2025 and show you how email-powered identity can unlock more reach, better performance, and stronger measurement in your programmatic campaigns.