Sept 9  |  New York, NY

The Future of Connected Commerce Is Identity-Driven

In a world where shoppers bounce between devices, channels, and touchpoints, the brands winning today aren’t just selling — they’re recognizing their customers at every stage.

AtData helps retail, ecommerce, and media companies anchor their customer data to the most persistent, privacy-resilient identifier: the email address. From first click to repeat purchase, we give you the intelligence to create continuous, personalized journeys that convert and retain.

AtData helps you:

• Resolve fragmented identity with the industry’s largest network of active email addresses
• Identify anonymous visitors and connect them to existing customer profiles for retargeting and attribution
• Reactivate dormant shoppers using alternate emails and recent activity insights
• Enrich first-party data to improve match rates, targeting, and personalization
• Enhance attribution models by connecting ad exposure to both online and offline purchases
• Deliver privacy-first activation via hashed emails across social, display, programmatic, and search
• Reduce wasted spend by suppressing inactive or unreachable audiences
• Combat promotion abuse with email-centric fraud detection tools

Unmatched Activity Network

Our unmatched activity network processes over 100 billion monthly signals, helping you understand not just who a customer is, but how active and engaged they are right now. This real-time insight powers:

• Personalized merchandising that reflects each shopper’s preferences
• Accurate omnichannel attribution for confident media investment decisions
• Faster, more relevant retargeting to capture intent before it fades
• Stronger loyalty program engagement through cleaner, more active email lists

AtData works with the world’s leading retailers, marketplaces, and media networks to bridge the gap between digital engagement and measurable commerce outcomes, without compromising on privacy or compliance.

When you can connect anonymous clicks to real customers, you can:

• Improve conversion rates and ROAS
• Drive higher average order value
• Build stronger lifetime customer relationships
• Attribute revenue accurately across channels

Let’s connect at the 2025 IAB Connected Commerce Summit to show how email identity can transform your connected commerce strategy and deliver results you can measure in dollars, not just impressions.