Understand who your customers are now, not who they once were
Today’s consumer data is fragmented, outdated, and often disconnected from real-world behavior. AtData delivers consumer insights grounded in verified identity and real-time activity, giving brands a clearer, more accurate understanding of the people behind their data.
By combining deterministic identity resolution with the power of AtData’s email activity network, we help organizations turn first-party data into actionable consumer intelligence that drives better decisions across marketing, risk, and operations.
Beyond Static Profiles
Living Consumer Intelligence
Traditional enrichment fills gaps. AtData goes further.
Our consumer insights reflect recency and velocity of activity, allowing you to understand whether a consumer is real, active, and showing signals of intent. This transforms customer profiles from static records into dynamic, decision-ready assets.
With AtData, you can:
- See which consumers are active and reachable today
- Understand relative value, engagement, and quality signals
- Confidently personalize and segment across channels
- Reduce wasted spend tied to inactive or risky identities
All insights are built on deterministic identifiers and delivered in a way that respects consumers and evolving expectations.
A More Complete View of the Consumer
AtData’s consumer insights are powered by a proprietary network processing over 100 billion monthly activity signals, connected to a deep historical identity graph. This foundation enables richer understanding without reliance on probabilistic guesswork or invasive tracking.
Our insights help you:
- Strengthen identity resolution across systems
- Improve the accuracy and usability of first-party data
- Enable consistent personalization and attribution
- Support smarter acquisition, retention, and suppression strategies
Whether you’re activating data in a CRM, CDP, marketing platform, or fraud stack, AtData ensures your insights are relevant, current, and dependable.
Consumer Insight Solutions
Quality Score
Understand the relative value and engagement potential of an identity.
Quality Score measures the perceived quality of an email address based on real-world activity, digital footprint, and behavioral indicators. Trained on your best customers, it helps teams prioritize outreach, suppress low-value records, and identify high-performing segments and lookalike audiences.
Use cases include:
- Lead qualification and routing
- Suppressing inactive or low-quality records
- Improving response rates and conversion efficiency
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Demographic & Behavioral Insights
Add context that makes personalization meaningful.
Enhance your first-party data with demographic and behavioral signals that support smarter segmentation, more relevant messaging, and stronger customer experiences—without compromising privacy.
Use cases include:
- Audience segmentation and targeting
- Offer and content personalization
- Performance optimization across channels
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Email Opener Activity
Identify which consumers are active and reachable.
Email Opener Data reveals recent engagement activity, helping you distinguish between truly inactive identities and those simply not responding to certain messaging. This allows for better reengagement strategies and cleaner, more effective outreach.
Use cases include:
- Reengagement and win-back campaigns
- Deliverability and list health optimization
- Inbox-focused targeting strategies
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Get Consumer Insights Built on Trustworthy Identity
Contact Us
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Payments
Technology Platforms
Tourism and Hospitality
