Data Driven Direct Mail

Whether it’s for retargeting, retention, or re-engagement, direct mail can supercharge campaigns across the customer lifecycle. In this discussion about best practices for direct mail today, TowerData and Lob review:

• The power of personalization – using data to deliver compelling direct mail engagements
• Offline retargeting – turning digital intent signals into effective direct mail outreach
• Measurement and attribution – accurately assessing the impact of direct mail initiatives