AtData and Ekata Comparison

Understanding the Nuances Between Two Identity Verification Providers

Ekata, originally part of Whitepages and acquired by Mastercard in 2021, offers global identity verification and fraud prevention solutions. They aggregate data from a broad set of sources to assess risk, helping organizations validate identities and reduce fraud.

AtData shares a similar mission, but with a distinct approach rooted in the power of email intelligence. With a sharp focus on real-time activity and a proprietary global email network, AtData delivers deep, actionable insight at the moment it matters most.

Strategic Differences: Depth, Speed, and Specialization

While both AtData and Ekata provide risk scores, validation, and enrichment tools, there are important differences in data origin, refresh cadence, and specialization. Ekata aggregates its data monthly, which is sufficient for many use cases, but may fall short in scenarios that demand up-to-the-moment insight, such as detecting fraud tied to newly created or rapidly changing email addresses and domains.

AtData was built specifically around the email address as a persistent digital identifier. That specialization enables more granular risk detection, stronger identity correlation, and the ability to detect anomalies that signal fraud before damage is done. With 100+ billion signals processed monthly, AtData’s real-time intelligence reveals patterns others miss.

Disclaimer: This comparison is based on publicly accessible information researched from various websites. We did not directly test our solutions against theirs. Please contact us with any updates.

Real-Time Email Intelligence Matters

Why AtData is a Good Alternative to Ekata

AtData is the leader in email address intelligence. In today’s interconnected world, an individual’s email address is used for far more than just messages – they’re stories of trust, opportunity, and sometimes deceit. When email addresses are utilized across platforms, apps, subscriptions, and checkouts, they are a robust shield to preventing fraud. AtData has honed the craft of email-centric fraud prevention for over two decades, turning billions of monthly real-time signals into powerful insights.

Our comprehensive tools – ranging from AI-driven risk analyses to advanced domain insights and rapid risk scoring – transform emails into a frontline defense against fraud. We empower businesses worldwide to achieve seamless transactions, frictionless onboarding, and untarnished reputations. Ready to redefine how you approach fraud prevention?

• Direct Activity Access

  For years, AtData has been a key provider of raw email intelligence and activity signals to companies across fraud prevention, including some of the very systems now being replaced.

• Earlier Risk Detection

  Real-time email activity signals let you flag risky signups before they hit downstream systems.

• Lower Costs, Higher Precision

  Don’t waste resources on bad leads or overprotective rulesets. Focus on the right users, not just any users.

• Effortless Integration

  No heavy lift. Plug directly into your current stack to enrich identity profiles and decision flows with actionable data instantly.

• Fewer False Positives

  Our behavioral insights reduce unnecessary friction for real users. So, no more blocking good customers to keep out bad ones.