TowerData Shares Best Tweets of #IRCE2014

Knowledge Center ❯ Blog

Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same personal experience they get in a brick-and-mortar store? The answer? Leveraging consumer data and behavior to personalize the whole online retail experience from welcome letter to shopping cart.

In case you didn’t get a chance to hang out with team TowerData at IRCE last week, we’ve put together our favorite tweets from the show.

What’s trending in #ecommerce? Real-time #analytics. A lot of chatter at #IRCE2014 about unlocking the value of real-time optimization.

– CAKE (@cakemark) June 12, 2014

CEO eBay @Donahoe_John says winner of ecommerce will be those who put the consumer in the middle of everything. #IRCE2014

– Marc Heuberger (@Marcheuberger) June 11, 2014

“Data is the next frontier” John Donahoe, CEO of eBay Inc. #IRCE2014

– Payment Magnates (@PaymentMagnates) June 11, 2014

It’s not a transaction. It’s a relationship. #IRCE #IRCE2014

– Certona (@Certona) June 12, 2014

Convert email subscribers to customers w/ testing, a welcome series & a good ESP @TheGrommet & @Listrak at #IRCE2014 pic.twitter.com/yjffJZE6N0

– Magento (@magento) June 11, 2014

Data, it is at it’s infancy compared to where it can go, a shopping experience customized to consumer. #personalization #IRCE2014

– Derek Schroeder (@Derek_Schroeder) June 11, 2014

http://t.co/V8PBWHIjJu took email from 7% of total sales to 24% with email segmentation and personalization tactics. #IRCE2014 #IRCE

– Paul McDevitt (@PaulMcDevitt) June 11, 2014

TowerData’s Email Intelligence service can help you leverage consumer data and behavior to personalize the online retail experience. To learn more about this service, click here.

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