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Jun 19, 2014 | 1 min read
Summer is finally here! The sun’s out, everyone’s a little happier, and IRCE kicked off its big annual conference in Chicago. With its eCommerce focus, #IRCE2014 was all about one question: How can Internet retailers give online shoppers the same personal experience they get in a brick-and-mortar store? The answer? Leveraging consumer data and behavior to personalize the whole online retail experience from welcome letter to shopping cart.
In case you didn’t get a chance to hang out with team TowerData at IRCE last week, we’ve put together our favorite tweets from the show.
Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Technology Platforms
Tourism and Hospitality
What’s trending in #ecommerce? Real-time #analytics. A lot of chatter at #IRCE2014 about unlocking the value of real-time optimization.
– CAKE (@cakemark) June 12, 2014
CEO eBay @Donahoe_John says winner of ecommerce will be those who put the consumer in the middle of everything. #IRCE2014
– Marc Heuberger (@Marcheuberger) June 11, 2014
“Data is the next frontier” John Donahoe, CEO of eBay Inc. #IRCE2014
– Payment Magnates (@PaymentMagnates) June 11, 2014
It’s not a transaction. It’s a relationship. #IRCE #IRCE2014
– Certona (@Certona) June 12, 2014
Convert email subscribers to customers w/ testing, a welcome series & a good ESP @TheGrommet & @Listrak at #IRCE2014 pic.twitter.com/yjffJZE6N0
– Magento (@magento) June 11, 2014
Data, it is at it’s infancy compared to where it can go, a shopping experience customized to consumer. #personalization #IRCE2014
– Derek Schroeder (@Derek_Schroeder) June 11, 2014
http://t.co/V8PBWHIjJu took email from 7% of total sales to 24% with email segmentation and personalization tactics. #IRCE2014 #IRCE
– Paul McDevitt (@PaulMcDevitt) June 11, 2014
TowerData’s Email Intelligence service can help you leverage consumer data and behavior to personalize the online retail experience. To learn more about this service, click here.
