The Godfather (Email)

Despite evolving platforms and identifiers, email remains the backbone of digital identity. It connects brands to consumers, strengthens security, and drives marketing success. In a digital-first world, its role is increasingly vital.

Beyond user privacy, this shift introduces key implications for digital marketing and fraud prevention as Google, alongside Apple, bolsters the tools for safeguarding email addresses.

Email marketing remains one of the best tools for connecting with your audience and driving sales, especially when the holiday season turns up the heat.