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Articles covering anything to do with email and email address intelligence
Testing enables you to refine your content to boost reader engagement, response rates, and revenues. However, as Mike Hotz on clickz.com notes, while email marketers list testing as one of their top priorities year after year, “most do no testing...
What attracts prospects and wins business is the content you provide, which is why so many experts assert that “content is king” in email marketing. Indeed, findandconvert.com states flatly that your content IS your marketing, pointing out that “interesting content...
As email marketers gear up for the holiday season, it is good time to devote attention to email hygiene, which can have a critical effect on the success or failure of email campaigns. As Silverpop and others have noted, regularly...
The holiday season provides an opportunity for email marketers to add new twists to their campaigns and to offer special deals and content. For particular sectors like retail, holidays are critical, with a large portion of yearly sales (25% to...
Fun fact: While Al Gore may have invented the internet, Amazon is the one running it these days. Web services like Netflix, Reddit, Foursquare, Airbnb, LiveRamp, Rapleaf, Pinterest, TMZ, and many many more, all had issues on Monday when Amazon’s...
The following is a guest blog from our friends at Salesforce. The Marketing Cloud Delivers a New Generation of Social Analytics Oct 19 2012 By Robert Begg in Marketing Cloud The Marketing Cloud, the most comprehensive social marketing suite, announced...
With the art of email marketing advancing at a rapid pace and becoming increasingly more sophisticated, relevancy has emerged as a key factor for achieving top-tier email marketing success. Indeed, many experts see success or failure hinging on the degree...
Marketing success increasingly relies on acquiring data and intelligence to better understand and engage prospects and customers. The most successful marketing campaigns also are multichannel, and eliminating and correcting bad data increases their success rates. Real-time data services are an...
As the latest trends in email marketing show, we are moving in a direction in which email marketing is becoming more sophisticated as more intelligence is gathered and used to conduct ever more focused and refined email campaigns. This “intelligent...
The following comes courtesy from our friends at LiveIntent: The Pew Research Center in collaboration with The Economist Group just released new mobile device usage stats showing email as the reigning champ of activity on both tablets and smartphones. Despite...
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