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Articles covering anything to do with email and email address intelligence
The hottest trend in email marketing this year is real-time data-used mainly to understand buyer personas and trigger personalized emails in response to prospects’ activities. As Yesmail reports, “By now, most marketers have picked up on the enthusiasm around real-time...
One of the main things that can affect your email deliverability is your recipients marking your messages as spam. This is getting more and more common as spam and the powers that crack down on it, increase. As this infographic...
The following is a guest post by Scott Krauss, Director at LiveIntent. Don’t call it a comeback, but email is sexy once again. We went through some tough times as marketers sought to find the next big thing, flocking to...
Top-tier email marketers achieve better results through the application of leading-edge approaches like Big Data mining, micro-segmentation, predictive analytics and real-time triggered email, coupled with best practices that include scrupulous data hygiene, real-time verification and demographic appending. The qualities and...
Acquiring quality subscribers is an integral process of any successful email marketing campaign. Yesterday I moderated a panel called “Converting Consumers Into Subscribers: Acquisition Strategies” at the 2013 Email Insider Summit, exploring just how email marketers can effectively grow their...
As email marketers wrestle with the challenges of harnessing Big Data, experts stress the importance of maintaining data quality for Big Data marketing efforts to succeed. In its study on Big Data and marketing readiness (“Data-Rich and Insight Poor“), Yesmail...
Increasing the number of your email subscribers enables you to cast a wider net with your carefully crafted marketing messages. It can also substantially improve the effectiveness of your marketing efforts. While you understand the goal, the real challenge comes...
Expanding the email database is a top priority of all email marketers today. And while many remember to ask potential subscribers for the email addresses on landing pages, point-of-sale stations and during the e-commerce checkout process, there are other opportunities...
Big Data is a hot topic and one that email marketers are struggling with as far as defining goals and determining approaches and practices. As Angelo Racoma writes, citing a Yesmail and Infogroup survey, “Marketers love Big Data, but don’t...
With the rise of Twitter and Facebook, marketing isn’t just about email anymore. It’s true: email is still the king (see last week’s blog for the full email manifesto) but the Marketing Kingdom also has its princes (Facebook), dukes (Twitter),...
From data entry errors to unengaged subscribers, email marketers already have enough deliverability headaches to manage without factoring in sender reputation. But studies indicate as much as 77 percent of email delivery problems are based on sender reputation and, thus,...
More companies are exploring Big Data to deliver positive customer experiences across of multitude of channels, but before relying on Big Data for core business functions, companies must ensure the accuracy of that data by employing data hygiene. Without correct...
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