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Articles covering anything to do with email and email address intelligence
As studies show, dirty data takes a toll in undermining marketing effectiveness and profitability, yet many organizations fail to implement data-quality programs. A 2013 Marketing Data Benchmark Report by NetProspex supports these findings, showing that more than 60 percent of...
For years, email has been the go-to choice for marketers searching for the biggest bang for their buck. “Compared to traditional marketing strategies like direct mail, print advertising or trade shows, email marketing costs less and drives a higher return,”...
In its most basic form, email marketing seems like a simple task. Acquire email addresses, send subscribers well-crafted emails, include some form of call to action for subscribers to download a piece of content or buy your product and so...
In the blog “Fasten Your Seat Belts: It’s Email Marketing at Warp Speed,” we described how email marketing is undergoing a sea change in response to the fast-moving real-time opportunities that are presenting themselves on the Internet. However, research shows...
As far as marketing strategy in 2013 is concerned, email marketing is the digital king. Yes, social media and PPC have their place, but as Katie Oakes puts it, email marketing is the hub of the marketing web. Numerous studies,...
As discussed in the blog “Optimize for Mobile for Better Email Marketing Results,” smartphone usage among U.S. adults has grown exponentially, increasing 21 percent in just two years. The rapid adoption of iPhones, Androids and other devices has left many...
The fast-flowing online market is creating new challenges for email marketers, forcing them to accelerate their pace to capitalize on real-time opportunities as they arise. As eMarketer reports, social media and mobile devices have driven fundamental changes in consumer behavior...
In order to be successful these days, every business needs both an online and offline marketing plan. Having face-to-face interactions are just as important as forming online relationships with your customers. This thought applies to building your email list, too....
Once a rarity, smart phones are now everywhere. According to the Pew Research Center, a whopping 56 percent of American adults now have smartphones, up from 35 percent just two years ago. And those smartphone adopters are doing more than...
As we learned in a previous post, many businesses are neglecting mobile email marketing, an area that is experiencing such booming popularity that experts believe it can no longer be ignored. IHS reported smartphones will comprise one-half of the cell...
Constantly improving your email communications is one of the most important skills that you, as an email marketer, can leverage to increase your company’s bottom line. But “improvement” can often seem daunting-even to seasoned professionals-due to the vast number of...
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