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Articles covering anything to do with email and email address intelligence
List segmentation remains one of the most effective methods to boost the performance of your email marketing campaigns. In fact, according to the Lyris Annual Email Optimizer Report, 71percent of email marketers say list segmentation has significantly improved their results....
More customer data means better personalization and a better overall customer experience. But here’s the paradox: Customers often don’t want to share their information, even if it will improve the marketing they’ll receive. It’s understandable; in today’s age of privacy...
Imagine you’re 2,000 miles from home hustling through a hectic airport after two days of flight delays when someone greets you by name. This person not only recognizes you, but she knows how anxious you are to get back home...
Over the past decade, few aspects of marketing have received as much publicity as social media. But as the buzz dies down, we’re seeing more hype than hard results. In fact, most statistics show that email still trumps social media....
Wondering how to better engage with the person behind the email address? You’re not alone. “Scaling Personalization Through Big Data,” an interactive roundtable hosted by email marketing strategist Phil Davis at last week’s 2014 MarketingSherpa Email Summit, provided email marketers...
If you aren’t incorporating Big Data into your email strategy this year, it’s high time to get started. According to ExactTarget’s 2014 State of Marketing survey, collecting, measuring and using behavior-based data is one of the top three most common...
Bounces and complaints and spam hits, oh my! If your bounce rates and spam trap hits are on the rise, it’s time to face the music. You might have a data hygiene issue. How do you know if your list...
As marketers, we see blogs and tweets and whitepapers touting the newest email best practices everywhere. But where do these best practices actually come from? An individual account? A company survey? There’s no guarantee that what works for one company...
When you’re responsible for managing hundreds or thousands of emails each week, it’s easy to rely on the same old templates, colors and messages. But a savvy marketer doesn’t just rest on his laurels. As we always say on this...
On July 1, 2014, Canada’s new Anti-Spam Law (CASL) will take effect. Though that may seem far in the future, it’s important for email marketers to start preparing for the law today. When one email mistakenly taken for spam can...
With the Seattle Seahawks’ victory on Sunday, it’s been a full year since Super Bowl XLVII. That means a full year since Beyonce’s half-time show, a full year since the bowl-wide blackout, and a full year since Oreo brought the...
The increasing sophistication of email marketing and its widening role as a revenue generator is reflected in the surging adoption of marketing automation systems. With a strong email marketing program becoming ever more mission-critical, increasing numbers of companies are investing...
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