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Articles covering anything to do with email and email address intelligence
Testing is a popular topic here at FreshAddress, simply because we’ve seen so many clients benefit from using tests to optimize their email campaigns). Most email marketers think of A/B (split) tests when faced by a choice of subject line,...
It’s no secret; acquiring the right audience is getting more difficult and expensive. We recently led a round table at CampaignTech East, a conference for political campaign management and consultants, on the topic of preparing your database for the upcoming...
How can you show your customers you care all year long? For marketers, developing a relationship with your customers is a lot like courting them: The better you know the person, the better the relationship. But marketers also often see...
A lot can change in a year, but 10 years? That’s where we really learn what we’re made of in the world of marketing. I’ve been in the MarTech and AdTech space for 18 years now, and since we all...
To be successful, political campaigns need to get their message out to as many voters as possible. Email plays a crucial role in this process. It allows your campaign to connect with people that want to hear from you, any...
Marketing managers, how often have you found yourself inundated with bounced emails after launching your latest email marketing effort? The statistics on bounce rates are daunting: The average email list has a 10.5% bounce rate. Emails frequently bounce due to...
What is a Role Account Email Address? Role account email addresses are typically associated with functions, not individual people. Some that we run into include: billing@ admin@ jobs@ abuse@ How Many Role Accounts Are There? FreshAddress tracks over six hundred...
When you have 5 tradeshows and events in a single month, you learn a few things from the people you meet. September 2019 was one of our busiest tradeshow months this year, and the team brought back 5 key email...
Why do we invest in integrations? Our goal, first and foremost, has always been to make it as easy as possible for clients to get the data they need when and where they need it. To further that goal, we’ve...
If you ask us, there’s nothing quite like high-quality data from great leads that convert and provide key customer insights … except maybe ramen. This month, we sponsored an event in San Francisco ramen shop The Story of Ramen, and...
We recently took part in a webinar panel with our friends at Lob to discuss data-driven direct mail marketing. Throughout the hour, we discussed the misconceptions surrounding direct mail marketing, how to retrieve postal data, and the benefits of personalization...
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