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AtData Blog

Everything Email-Centric

Articles covering anything to do with digital identity, from marketing and fraud prevention, to email address intelligence.

Brands Use Email to Spread Assurances about COVID-19

As the world disengages to try to contain the coronavirus known as COVID-19, one location is even busier than usual: the inbox. A rising tide of brands is taking to email to reach customers directly with news and information about...
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How To Increase Open Rates With Better Subject Lines

Email is the most effective way to reach visitors and convert them into customers. A report by Yes Lifecycle Marketing announced that: browse abandon triggers with subject lines under 30 characters generated open rates of 35.5%, while those with subject...
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Deprecating TLSv1.0 and TLSv1.1

In order to strengthen the security of our API platform, TowerData is discontinuing support for Transport Layer Security (TLS) 1.0 and TLS 1.1 on the TowerData API on April 6, 2021.
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3 Emails We Love So Much We Have to Share

Heart-shaped boxes of chocolate, a dozen roses and a bottle of champagne. Sure, those things are nice, but the real way to the heart is through a great email. OK, maybe that’s just us. While a great email may not...
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Email Validation, Verification and Hygiene: What’s the Difference?

As email marketers, you’ve definitely heard these terms before: validation, verification and hygiene. While they might seem to mean the same thing, these three processes have key differences that make all of them necessary for your email marketing program. Here...
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2021 Predictions: Adapting to New Ways of Work, Customer Communication, and Life

To say the world changed in 2020 would be an understatement. Countless people lost jobs and loved ones, dealt with work-from-home strain paired with helping their children through distant learning classes, and endured a decrease in social activities, leading to...
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How To Retarget Visitors With Anonymous Email Retargeting

Not everyone fills out that form or completes a purchase on your site, and that means you don’t get to add their contact data to your CRM for future offers or communication. So how do you get these key details...
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What Are Customer Demographics and Why Are They Vital For Marketing?

Key Takeaways Essential for Personalized Marketing: Understanding customer demographics is crucial for creating personalized marketing strategies that resonate with specific audiences, leading to increased engagement and loyalty. Enhances Product and Service Relevance: Analyzing customer demographics enables businesses to tailor their...
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The Data You Need & 4 Ways to Use It

Do you read every banner ad you see or every email you receive? Of course not, no one does. As consumers, we’re bombarded with offers everyday. Even marketers, who have a professional interest in them, are going to ignore or...
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5 Tips to Maximize Paid Acquisition for Email Marketing

Paidacquisitioncan help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg,...
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Partner Insights: When to Remove Hard and Soft Bounces from Your File

This month we asked several email industry experts to provide their tips and advice on a topic that is sure to be top of mind with the increased email marketing activity this holiday season: what to do about hard and...
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How to Use Personalization to Improve Customer Experiences

A little personalization goes a long way in marketing campaigns. When used effectively, it results in increased engagement, stronger customer relationships and a cohesive cross-channel brand experience. But does something as simple as adding a first name or location-based content...
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