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Articles covering anything to do with email and email address intelligence
Take a seat and grab your pencils, marketing professionals. We’re going back to email marketing school this month. First: a quick refresher course in Email Marketing 101. This course is for everyone, from email veterans to marketing freshmen. Why? Because...
Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or...
As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure...
Every email marketer has an unengaged file, and, typically, those unengaged files end up being pretty large in comparison to the engaged files. Why? How did we get here? And how can we decrease the number of unengaged contacts? How...
Connecting with your customers begins with knowing your customers. And brands that know their customers can make a big impact by connecting with customers in a meaningful way. It’s all about emotional marketing, which empathizes with customers’ needs and tugs...
If you’re in the business of sending emails, you may already know for every $1 spent, an estimated $39 is gained. That’s an amazing rate of return that shows not only the cost-efficiency of the medium itself, but also its...
At first glance, not much seems to have changed in the last few years when it comes to using images in email. Email standards have not made much progress, and although services change and design sense advances, HTML still works...
The travel industry faces unique challenges in the world of eCommerce. Skift, the travel industries’ intelligence platform, mentioned two important thoughts in their report: “e-mail marketers are steering the industry’s course toward more reliable conversions” and “the time for marketers...
One of my pet peeves is a web form with an email address input box that is too small. Look at this example: For anyone with a longer email address, this is a common occurrence. Not only is this annoying,...
Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? There are countless tools and pieces of customer data at your disposal to make personalizing...
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