MPEIS 2014 Best Tweets: Data, Personalization & the Email Glue Stick

Great @LiveIntent partners @towerdata & @RueLaLa talking subscriber acquisition & 1st party at #mpeis pic.twitter.com/37kb2MeRIw

– arianash (@arianash) April 24, 2014

“Email is an action-oriented social network. An opportunity for all of us to create emails that inspire people to act.” @danoshinsky #mpeis

– Justine Jordan (@meladorri) April 25, 2014

Email Acquisition is like cutting hair, must happen regularly, can be done well, but one bad experience will scar most forever #MPEIS

– David Baker (@Social_C_R_M) April 24, 2014

“Email is a glue between intents and actions.” –@brosnaro. “…wield a gluestick.” –@KayKerman #mpeis HT @ShawnDMyers @katiebisbee

– Jay Henderson (@jay_henderson) April 28, 2014

Small, medium and big data – they all have value. #MPEIS

– Tom Burke (@BurkeTom) April 24, 2014

Marketers are no longer measured on cost of email sends, but on lifetime/loyalty of customers. #MPEIS

– SimpleRelevance (@SimpleRelevance) April 24, 2014

Start simple – If [customer does something] then [send them something that relates to the thing they did] #mpeis @Playnthestrs

– Ryan Phelan (@ryanpphelan) April 26, 2014

Join in on the conversation by tweeting us at @TowerData. Or contact us any time to learn more about how our services can help you better acquire new email subscribers, better personalize communications and better engage with customers on real-time.

Using our Email Intelligence services, you can get data on 80% of U.S. email addresses instantly, allowing you to personalize, segment and find alternate points of contact in a pinch.