Top Tweets from the 2015 MarketingSherpa Email Summit

Another week, another inspiring conference bursting at the seams with big ideas, great minds and fascinating trend predictions. And, of course, another escape to a sunny locale.

This week, I traveled to Sin City for the 2015 MarketingSherpa Email Summit. In addition to swanky accommodations at the ARIA Hotel and Casino, and plenty of insightful discussions, we enjoyed a short reprieve from our seemingly never-ending snow and slush.

We also picked up some exciting strategy trends from the presentations by @MECLABS, @FinishLine, bestselling author of @freakonomics, Stephen J. Dubner, and more. We’ll be sharing some of what we’ve learned in future posts, so stay tuned!

Our Favorite Tweets from Days 1 – 3

Whoever said “what happens in Vegas stays in Vegas” obviously wasn’t surrounded by hundreds of social savvy digital marketing professionals eager to share their newly acquired email knowledge. In that case, what happens in Vegas takes over your Twitter feed.

Before I head back to arctic Chicago, I’d like to share a few of our favorite tweets from this week’s best discussions:

Hey #SherpaEmail, time to get alive, lively & thriving for day 3. Shake off that late night with @Maropost & go! 🙂 pic.twitter.com/piqrYqWs4T

– AVARI (@AVARI_io) February 25, 2015

When choosing keywords consider doing a quick Google image search. Is that the image you want to put in someone’s head? #SherpaEmail

– Lyndi Thompson (@lyndit) February 25, 2015

The circumstances in which data is gathered can alter the reliability of the data #SherpaEmail

– Adestra (@Adestra) February 25, 2015

“When you see everyone doing the same thing, at least spend a minute thinking about doing something different.” – @freakonomics #SherpaEmail

– Daniel Burstein (@DanielBurstein) February 25, 2015

Use engagement as an opportunity to ask for additional information beyond email address over time #SherpaEmail

– Scott Cohen (@scottcohen13) February 25, 2015

Recognize that the user’s behavior changes and serve up relevant offers. #EmailMarketing #SherpaEmail

– Eunice Zaldivar (@E_Zaldivar) February 25, 2015

Key word is #nurture. Bring customers along in the process, don’t just push the next sale. Great insights from #SherpaEmail @FinishLine

– Retention Science (@RetentionSci) February 25, 2015

Like what you see? Be sure to follow along with hashtag #SherpaEmail, and don’t forget to follow us @TowerData.

The recurring theme of the 2015 MarketingSherpa Email Summit is personalization and consumer data. How well do you know your customers? Find out with a free trial of InstantData!