Identity at Every Touchpoint: Connecting Online and Offline Experiences in Retail

As retail continues to evolve, one challenge remains constant: delivering a seamless customer experience across both physical and digital touchpoints. The key to solving this lies in identity.

In this panel discussion, we will explore how unified identity strategies are helping brands recognize and engage customers across channels—enabling smarter marketing, better service, and deeper loyalty.

Together, the panel unpacks:

• How retailers are building a 360° view of the customer
• The evolving role of identity in marketing, service, and operations
• Real-world strategies for connecting in-store and digital experiences
• What’s ahead as privacy laws and platform changes continue to shift

About Dominick Miserandino

Dominick Miserandino is a veteran executive and media strategist with over two decades of experience leading innovation at the intersection of commerce and content. He currently serves as CEO of Retail Tech Media Nexus, where he helps solution providers connect with retailers. A recognized voice in the industry, Dominick is a frequent speaker at leading conferences including Shoptalk, eTail, and Millennium Alliance, and serves on multiple advisory boards in the retail and technology space. His insights on retail, media, and digital transformation have been featured in top-tier outlets such as CNBC, The Wall Street Journal, NPR, and Adweek.

About Brian Cardona

Brian Cardona is a seasoned marketing and data strategist currently serving at AtData. With a strong creative foundation and leadership acumen, Brian specializes in translating customer insights into actionable program strategies. He leverages his expertise to bridge the gap between raw data and impactful marketing initiatives, driving sustained growth and engagement.

About Mollie Hartney

Mollie Hartney is a results-driven executive with over a decade of experience leading growth across e-commerce, digital, marketing, and merchandising. As Chief Digital Officer at Rack Room Shoes, she blends strategic vision with operational expertise to drive customer acquisition, team performance, and revenue growth. Known for her ability to lead transformation, build high-performing teams, and align marketing with measurable business impact, Mollie thrives in fast-paced, high-growth environments. Her leadership is grounded in customer insight, cross-functional collaboration, and a commitment to delivering wins for the business, employees, and the customer.