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While generating revenues is the goal of most email marketers, some are more skillful at monetizing their efforts than others. Surveys show the average return on email marketing is about $44 for every dollar spent. However, as Chad White notes,...
We all know automation is the key to efficient marketing. But is there more you can do to gain further value from your list? Don’t be afraid to think beyond the obvious; there may be opportunities to automate email workflows...
We all want to avoid making mistakes with our email marketing. But the best way to do the right thing is to start with the right strategy. Here are six of our top tips to help you manage your email...
You might not know it, but BuzzFeed had a newsletter problem. The popular website doesn’t just serve up the hottest viral content; it also sends out an engaging email newsletter each week to keep subscribers in the loop. But Buzzfeed’s...
We’ve got tradeshow fever at TowerData! Today, we’re headed to ad:tech, our third tradeshow in three months. ad:tech is the leading digital media event where more than 9,000 marketing and technology professionals from around the world gather to network, exchange...
Email hygiene is central to email marketing success. Leading email service providers and consultants know this, which is why the importance of email hygiene is emphasized in their latest reports, along with good advice for cleaning and maintaining quality databases....
Today’s e-commerce is bigger than ever; do you have a handle on your growing email list? Almost every online business requires robust email campaigns for sustained business, but lists can easily get bogged down with typos and fraudulent data. Left...
Gmail’s Inbox changes have email marketers scurrying to find the most effective strategies to curtail losses in readership and maintain the best possible open rates. Pundits, meanwhile, are offering a gamut of approaches as they wrestle with the ramifications of...
In previous posts, we explored the skills and practices that enable top-tier email marketers to outperform their peers. As Loren McDonald relates, Silverpop’s 2013 Email Metrics Benchmark Study provides further insights into the ways savvier email marketers are able to...
The accepted email marketing industry wisdom is that sending too many emails is a bad practice that will alienate prospects and customers. However, this view is being challenged by some out-of-the box thinkers who believe sending more emails is a...
The world’s leading marketers are heading to Connections 2013 this month-and we’re going with them! Hosted by ExactTarget, the leading global SaaS provider of data-driven marketing, Connections 2013 is a premier digital marketing event for modern marketers. Now in its...
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