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Bad customer data is costly-wasting resources, increasing marketing costs, reducing sales, and threatening your reputation. With data quality being so critical to marketing success, it pays to weed out bad email addresses and correct email addresses at the point of...
One area in which email marketing experts are in agreement is the importance of maintaining a clean email list. As Dan Forootan relates, keeping your list clean, without duplications and incorrect or out-of-date information, “is imperative to having an effective...
Return Path’s latest email study (“2012 Sender Score Benchmark Report“) sounds an alarm to marketers about the increasing need to avoid spam traps. As Sandeep Vadgama explains in “Why Getting Emails to the Inbox Just Got Tougher,” as the amount...
The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
Our friends at Return Path posted an article this week on the importance of list hygiene. They state the problem clearly and succinctly, “No matter how long you’ve been building your list, and how many engaged subscribers you have on...
Triggered email is one of the hottest trends in email marketing. Indeed, Epsilon in its latest “Q4 2011 Email Trends and Benchmarks” tells marketers that incorporating real-time triggered messaging into your email programs “is critically important” to achieving success. Open...
If your mailings to your list generate a large number of bounces, you can harm your email marketing efforts in a number of ways-by undermining your deliverability, reach, reputation, and profitability. Reducing your bounce rate, with email list cleaning being...
Email marketing today is critical for acquiring and retaining customers, and deliverability is critical to the success of email marketing programs. However, with churn rates causing about 30% of emails to become undeliverable at any given time, the erosion of...
One of the dangers email marketers face is that their lists may include spam traps – email addresses that cause a service provider or blacklist organization to flag their company’s email as spam. Spam, as most of us know, are...
As many of us know, a seemingly small injury can seriously affect your overall health. While undeliverable email addresses may seem like a trivial problem, being unable to reach customers through email can have serious consequences on a business’s health....
Undeliverable emails can take a serious toll on your marketing effectiveness. Critical to successful email delivery is your reputation, which can be harmed when too many emails bounce or are branded as spam. Indeed, a study by Return Path found...