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Just as Picasso’s masterpieces would be nonexistent if he’d never owned a brush, and Michelangelo’s grand works absent without his chisel, great email marketers also need extraordinary tools to fulfill their ultimate potential. However, with new applications released daily, and...
Remember back in grade school when a few misbehaving students would cheat on an exam and the teacher would re-test the entire class? Even though you may not have been a part of the offending group, you still had to...
TowerData sponsored and attended Connections 2014, the marketer’s can’t-miss industry conference from the Salesforce ExactTarget Marketing Cloud. At Connections 2014, Salesforce executives were promoting the latest addition to the Salesforce ExactTarget Marketing Cloud-Journey Builder for Apps-which helps marketers deliver personalized...
Programmers, developers and IT professionals are all well-versed in the world of syntax errors. Often, we see them in the form of a pesky dialog box after inputting a piece of invalid code. Unfortunately, when these little typos take place...
Few things in life are more frustrating than trying your hardest and coming up empty. If you’re an email marketer struggling to get results, the complexity of everything you do can make it tough to know where to look for...
Data quality is one of the main criteria ISPs use to distinguish between a company sending wanted email and a company sending spam. Mail thousands of undeliverable addresses and they’ll think you’re a spammer. Do it several times and you’ll...
You may be the savviest salesman in the world but, at the end of the day, you’re only as good as your data. And for many companies, data could be a lot better. In a recent State of Salesforce report...
Do you suffer from email writer’s block? Sometimes marketers become so hung up on crafting clever content they miss opportunities to use email for more basic functions. Here are a few examples of simple, yet effective emails that will keep...
An ever-expanding email list doesn’t always mean you’re reaching more people. About 30 percent of people change their email addresses every year, and some reports estimate more than 70 percent of email marketing lists are comprised of inactive subscribers. Just...
The number one priority for any email marketer is quite simple: Ensure the emails you send actually make it to the inbox. This means avoiding practices, like poor data hygiene, that get your email flagged as spam and embracing practices...
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