Resolve and Link Profiles

One customer shouldn’t look like several people inside your data.

They sign up with a work email, purchase with a personal address, appear in another system under an older inbox, and move to a new postal address. Each identifier may be accurate. The profile is still incomplete.

AtData uses email as a persistent identity anchor to connect related identifiers and records, helping organizations recognize the same customer across systems, channels, and moments in time.

Identity fragmentation is a recognition problem.

People change emails, maintain multiple inboxes, move homes, interact through different channels, and create new records as their relationship with an organization evolves. Without reliable linkages, those interactions remain separated.

Consequences that extend well beyond duplicate CRM records:

• Known customers appear anonymous
• One customer becomes several profiles
• Attribution splits across identities
• Personalization loses context
• Customer value is understated
• Reach disappears when one identifier goes inactive
• Identity graphs inherit incomplete connections
• Fraud and analytics models evaluate only part of the identity

Connect the identities your systems see separately.

AtData’s identity graph connects multiple forms of identity, including email and postal information, while patented Alternate Email technology identifies related email addresses associated with the same person.

Link alternate email identities.
One person rarely means one email.

Personal. Work. Shopping. Legacy. Secondary. Consumers accumulate email addresses throughout their lives, and different systems too often treat each one as an unrelated customer.

AtData’s Alternate Email intelligence connects related addresses so organizations can identify when apparently separate profiles belong to the same individual or household.

Use those connections to:

• Consolidate fragmented customer records
• Reduce duplicate profiles
• Recognize customers using a different email
• Connect interactions across platforms
• Improve identity graphs
• Strengthen attribution and analytics

Explore Alternate Email

Connect email and postal identities.
Resolve customers across online and offline data.

Customer identities frequently span systems built around different identifiers.

AtData Identity Matching can link:

• Postal identity to email
• Email identity to postal information
• Email to related email identities

This allows organizations to connect records that would otherwise remain isolated because they were captured through different channels or at different points in the customer relationship.

Email Append   Postal Append

Find a more useful identity.
The address you have may not be the address the customer uses.

Resolution should not simply establish that two records are related. It should help determine which identity information remains useful.

AtData combines alternate-email relationships with validation and activity intelligence to help identify current, active email addresses associated with a customer.

That can make it possible to reconnect with customers whose original email has become dormant or obsolete rather than treating the relationship as lost.

Explore Preferred Email

Strengthen the profile around the match.
Recognition becomes more valuable with context.

Once an identity is resolved, AtData can provide additional demographic and behavioral information to make the resulting profile more useful for segmentation, analytics, personalization, modeling, and decisioning.

Resolution establishes the connection. Enrichment helps explain what the connection means.

Understand and Enrich Profiles

Resolve identity wherever fragmentation creates uncertainty.

• CRM and CDP consolidation

  Recognize when records created under different emails belong to the same customer and reduce unnecessary duplication across customer systems.
  Improve Customer Data Quality

• Customer recognition

  Identify existing customers even when they return using an alternate identifier, improving continuity across interactions and channels.
  Improve Customer Recognition

• Attribution and measurement

  Connect activity occurring under multiple identifiers so engagement, purchases, and outcomes roll up to a more complete customer relationship.
  Improve Marketing Attribution

• Customer reactivation

  Identify active alternate emails associated with customers who can no longer be reached through the address originally collected.
  Reconnect With Customers

• Identity graphs

  Add verified email relationships and cross-identifier linkages to internal or third-party identity infrastructure to improve coverage and reduce fragmentation.
  Fuel Identity Graphs

Better resolution creates value across the business.

Identity resolution is often treated as a marketing-data problem. Its effects are broader.

• More complete customer recognition

  See the relationship instead of isolated interactions.

• Cleaner customer data

  Reduce redundant profiles and connect records that belong together.

• More accurate measurement

  Attribute activity across identifiers to a more complete identity.

• Greater customer reach

  Recover relationships when the identifier originally collected is no longer active.

• Better personalization

  Give downstream systems more context about previous customer activity and relationships.

• Stronger analytics and models

  Prevent fragmented identities from distorting customer counts, behaviors, values, and outcomes.

• Better risk context

  Understand relationships across identities that could otherwise appear independently inside risk systems.

Why AtData

Email makes identity resolution more durable.

Cookies disappear. Devices change. Sessions end. Customer records remain trapped inside the systems that created them.

Email travels differently.

It persists across devices, platforms, transactions, registrations, and long periods of the customer relationship. But its real value emerges when one email can be connected to the other identifiers a person has used over time.

AtData has spent more than two decades developing those relationships. Its patented Alternate Email technology evolved from email-change-of-address functionality into a core identity-graph capability for linking related email identities.

That gives organizations a resolution layer built around:

• Longitudinal identity history
• Billions of email relationships
• Individual and household linkages
• Email and postal matching
• Validation and activity intelligence
• Raw and hashed email support
• Real-time APIs and batch processing

Your customer is already connected. Your data may not be.

Every disconnected profile creates another version of the customer your systems have to interpret independently. AtData helps reconnect those identities so the systems responsible for engagement, analytics, risk, and decisioning can operate from a more complete understanding of who is actually there.