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If you can’t reach your buyers, your email marketing program has little chance of success. Reaching the inbox, however, has become more difficult as the barriers to deliverability have become more formidable. To succeed, email marketers must adopt more sophisticated...
In email marketing, few things are as discouraging as high hard bounce rates. The hard bounce rate measures how many messages were undelivered either because the domain name doesn’t exist or the address itself fails to be recognized. A hard...
While an increasing number of people are accessing information on mobile devices, studies show a majority of marketers are not conducting mobile campaigns, a state of affairs that is causing experts to issue warnings about the dangers email marketers face...
As an email marketer, you know maintaining a clean email list can reduce your mailing costs and increase the success of your email marketing. And lately, you’ve stumbled across several blogs touting the benefits of email validation, which scrutinizes email...
As email marketers wrestle with the challenges of harnessing Big Data, experts stress the importance of maintaining data quality for Big Data marketing efforts to succeed. In its study on Big Data and marketing readiness (“Data-Rich and Insight Poor“), Yesmail...
Expanding the email database is a top priority of all email marketers today. And while many remember to ask potential subscribers for the email addresses on landing pages, point-of-sale stations and during the e-commerce checkout process, there are other opportunities...
Big Data is a hot topic and one that email marketers are struggling with as far as defining goals and determining approaches and practices. As Angelo Racoma writes, citing a Yesmail and Infogroup survey, “Marketers love Big Data, but don’t...
From data entry errors to unengaged subscribers, email marketers already have enough deliverability headaches to manage without factoring in sender reputation. But studies indicate as much as 77 percent of email delivery problems are based on sender reputation and, thus,...
There are a good number of marketers and analysts who have concluded that the marketing funnel is dead or flattened. The problem, as Sequentia Environics Chief Strategist Jen Evans explains, is that “marketing has fundamentally changed, and many in the...
A whopping 77 percent of U.S. online consumers prefer receiving permission-based marketing messages via email, according to ExactTarget’s 2012 Channel Preference Survey, which is just one of the many reasons email marketing continues to grow. A well-executed email campaign can...
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