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As if email deliverability wasn’t a big enough challenge, Google has gone and made it even harder to reach certain subscribers. In case you haven’t heard, over the past few months Google has rolled out a new inbox layout for...
Remember the rush to create the perfect Yahoo! email address in the late 1990s? It was a lot like the Gold Rush back in the late 1840s. Think about it: In the beginning of the Gold Rush, few people hitched...
As studies show, dirty data takes a toll in undermining marketing effectiveness and profitability, yet many organizations fail to implement data-quality programs. A 2013 Marketing Data Benchmark Report by NetProspex supports these findings, showing that more than 60 percent of...
In its most basic form, email marketing seems like a simple task. Acquire email addresses, send subscribers well-crafted emails, include some form of call to action for subscribers to download a piece of content or buy your product and so...
As far as marketing strategy in 2013 is concerned, email marketing is the digital king. Yes, social media and PPC have their place, but as Katie Oakes puts it, email marketing is the hub of the marketing web. Numerous studies,...
In Part 1 of this series, we introduced 10 of the most commonly used terms in email marketing. Here, we expand upon that list, bringing you 10 more need-to-know email marketing definitions. IP Address: The unique identifier for a computer....
When you come across an insightful blog about email marketing like those on TowerData, it’s second nature to want to share the article with friends and colleagues within the industry. Ten years ago, you’d do so by emailing the link....
One of the biggest blows an email marketer can be dealt is shockingly low email deliverability. A good email deliverability rate to work toward, according to Ginger Shimp on BtoB Blog, is 90 percent, yet, according to Direct Marketing News,...
In our last article, we described how bad data can undermine email marketing and wreak havoc in all key areas of a business. Equally troubling were studies that showed that many businesses fail to recognize or ignore the problem. “Unfortunately,...
It’s not personal. Losing email subscribers is going to happen. In fact, those email unsubscribes may actually be good for your marketing – and your business. Here are three reasons why. Email Unsubscribes = Automatic Email List Cleaning It might...
Bad data is a widespread and costly problem that undermines not only email marketing campaigns, but all key areas of a business. The Data Warehousing Institute estimated that data quality problems cost U.S. businesses more than $600 billion a year,...
Our previous blog on deliverability showed how increasingly difficult it has become to reach users’ inboxes, a condition that is requiring email marketers to adopt more sophisticated methods to succeed. As ExactTarget relates, batch and blast is no longer a...
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