What's the ROI of Email Validation?

Maintaining strong email marketing metrics and performance in the world of Retail and eCommerce can be difficult, but it doesn't have to be.

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3 Ways to Use Subscriber Data to Modernize Your Email Marketing

It’s become increasingly difficult to engage audiences. To do so, you have to send the right message to the right person in the right place at the right time. But how do you get the job done? With Email Intelligence.

Email Validation: Why Accuracy Matters

You already know you should implement an email validation service to keep your customer contact database up to date. You’ve heard verification services can improve client reach and reduce the danger of damaging your sender reputation. But with so many...

Email Validation & Email Intelligence: A 1-2 Punch for Better Lead Nurturing

Marketers love lead nurturing. In fact, 43 percent of marketers say lead nurturing is among their most important objectives. What’s more, 57 percent of marketers say lead nurturing is one of the most strategic goals of their marketing automation strategies....

How to Use Email Validation in B2B & B2C Marketing

Invalid and toxic data finds its way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you’re a B2B company,...

Forget Email Harvesting! 4 Tips To Grow Your Email List The Right Way

We get it. Running a start-up is a high pressure situation. You only have one shot to get things off the ground. That pressure makes start-ups vulnerable. That’s why we were dismayed but not shocked to hear that some well-known...

Excite Retired Its Email Service … What Are We Doing About It?

With the retirement of Excite’s email operations at the end of August, many were positioned to find themselves without access to their long-held email accounts … or were they? Learn what our data told us about the state of Excite’s...

Back to School: 11 Essential Email Marketing Basics

Starting a new email campaign is a little like going back to school. And just as students spend their first few days of class brushing up on the basics, so too should marketers. With fall right around the corner and...

Why You Need B2B Email Validation

We know that Email Validation is a vital practice for B2C email marketers to ensure they reach their customers and avoid bad data. For one, email lists decay by about 22.5% per year on average. But in the B2B space,...

List Hygiene Matters Even More Today

Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or...

B2B Email Validation: Testing TowerData and Our Competitors

As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure...

How Long Is The Average Email Address?

The Hidden Risk in Your Web Forms: Too Small an Email Box We’ve all been there. You’re on a website, trying to sign up for a newsletter or create an account, and you encounter an email address field that’s clearly...