TowerData sponsored and attended Connections 2014, the marketer’s can’t-miss industry conference from the Salesforce ExactTarget Marketing Cloud. At Connections 2014, Salesforce executives were promoting the latest addition to the Salesforce ExactTarget Marketing Cloud-Journey Builder for Apps-which helps marketers deliver personalized customer journeys directly from mobile apps.During the conference, TowerData presented “Real-Time Engagement with Real-Time Data” in the App Theater. As an Exact Target HubExchange partner, TowerData was invited to share how its Email Validation and Email Intelligence services help marketers better engage with their customers throughout the customer journey.
Using Email Validation, marketers can clean their email database of potentially problematic or error-ridden data. Once they’ve ensured the accuracy and validity of their data, marketers can use Email Intelligence to return up to 30 demographic, purchase and interest data fields tied to 80% of all U.S. email addresses. Via TowerData’s real-time API, Salesforce ExactTarget Marketing Cloud clients can access both Email Validation and Email Intelligence solutions to get the data they need to better understand and engage with the users behind their email addresses. With these real-time insights, marketers can drive meaningful first impressions as they kick off the customer journey.
To learn more about TowerData’s partnership with ExactTarget and SalesForce or to learn more about how our services can help your company improve its marketing efforts to connect further with your customers, contact us today.