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We’ve all been there once or twelve times. You start an online shopping session, only to become interrupted by an email or distracted by Facebook. Or, maybe you added a big ticket item to your cart, but decided you needed...
This post is written by Dan Scudder, VP Business Development at Privy. Privy helps businesses more rapidly grow their email list. Growing an email list is one of the foundations of effective, long-term digital marketing. Email lists allow you to...
As a marketer, you know the marketing technology landscape looks a lot like rush hour in Manhattan. To say there are a lot of email technology providers is an understatement. Narrowing down providers to the best of the best is...
Today, marketers aren’t simply concerned with tracking browser behavior, we’re interested in tracking all behaviors across all platforms. We know this is the key to truly understanding what drives our customers’ decisions. Enter sticky data-your new secret weapon for capturing...
For most people (especially for those of us in the email marketing world), receiving a newsletter from your favorite brand is akin to finding a chocolate on your hotel pillow. Even though you may have anticipated it, you still feel...
Last week, TowerData sponsored the Salesforce Connections conference here in New York City. Connections has long been considered the “digital marketing event of the year,” and, while the transition to the Salesforce brand has brought a lot of change, with...
We’re halfway through 2015-or, as we like to call it, the Year of Personalization (again). While those of us in the marketing world have been touting the benefits of personalization for years, the concept has become much more mainstream in...
Cookies and milk, peanut butter and jelly, sandy beaches and margaritas-some things were just meant to go together. That’s exactly how we feel about email intelligence and beautiful design, which is why TowerData is teaming up with award-winning design and...
Your customers expect a personalized marketing experience. They expect you to present them with offers and content most relevant to their needs, and in a manner that makes sense for their lifestyle. However, while all the data you need to...
Earlier this week, I enjoyed the opportunity to join my friend Erik Severinghaus, founder and CEO of SimpleRelevance, on the virtual stage of the 2015 GroupHigh Outreach Marketing Summit. If you haven’t attended this conference, I would highly recommend doing...
This post was originally published on the Kuno Creative blog by Tracy Vides. We keep hearing about all the different ways brands can work more efficiently to convert visitors to their website. Conversion optimization advice typically revolves around website design,...
As we’ve mentioned before, personalization is key to driving customer engagement. By using data to learn more about your customers, and using that knowledge to craft customized messaging, you will make a greater impact on your subscribers. But, what does...
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