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Companies are increasingly depending on Big Data to communicate with consumers and provide business intelligence, which delivers truly positive customer experiences. While most organizations have a strategy in place to monitor and correct the quality of data, 94 percent suspect...
Email marketing consistently generates the highest return on investment (ROI) among all online marketing channels. However, studies show that 30% to 50% of companies do not, or cannot, determine their email marketing return on investment (ROI). New survey data from...
You know email marketing is an important part of reaching customers and growing your company’s business. In fact, more than 800 business executives surveyed in a December 2012 study commissioned by Experian QAS ranked email to be their most important...
As email marketing becomes increasingly more sophisticated and challenging, data appending and list cleansing play an ever more important part in achieving marketing success. Experian QAS’s recent study found that the most common types of email database errors are incomplete...
Increasingly, large and small organizations alike are relying on data to deliver positive customer experiences while tackling the rapidly increasing speed of business and other challenges. Whether they’re using customer data to send direct mail inserts promoting an upcoming sale...
Email marketing provides marketers a direct line of communication for conversion to sales. It is also cost-effective, which is why email is an increasing part of marketers’ budgets. But even the most carefully thought-out email marketing strategy will fail if...
The 2013 MarketingSherpa email summit is just a week away, and none are more excited than the TowerData team! The MarketingSherpa email summit is the largest vendor-neutral, research-based email marketing event. This year’s event is at the Paris Las Vegas...
As email marketers, you know just how much time constructing an email marketing campaign requires. First there’s the seemingly never-ending research followed by hours of creating buyer personas, segmenting lists and strategizing objectives, strategies and tactics. By the time campaign...
Email continues to be a strong generator of website traffic and revenue, according to Email Market Study: Email Acquisition and Engagement Tactics, a study conducted by Experian Marketing Services last month. The study also demonstrates that because email communications have...
The primacy of email as an effective marketing tool continues to rise, with studies showing email continuing to be the most popular marketing and sales channel and the one generating the highest ROI. For marketers, the key direction-and key challenge-is...
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