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As email marketers gear up for the holiday season, it is good time to devote attention to email hygiene, which can have a critical effect on the success or failure of email campaigns. As Silverpop and others have noted, regularly...
The holiday season provides an opportunity for email marketers to add new twists to their campaigns and to offer special deals and content. For particular sectors like retail, holidays are critical, with a large portion of yearly sales (25% to...
With the erosion of email lists being an unavoidable and persistent problem, making a continual effort to refresh your email list is necessary to keep your marketing program from degrading. As Ken Semple relates, “On average your email database loses...
If you’re like most companies, leads are the lifeblood of your business. While lead generation has become common practice, there are certain techniques that separate the best marketers from the rest-among them regular list hygiene and lead validation. As Silverpop...
It is in the nature of many organizations to avoid investing in preventative measures, rather to wait until something bad happens and then take reactive measures to fix the problem. This is often the case with email list cleaning. As...
Email testing is a way to maximize the effectiveness of your email campaigns. Yet studies show that too few marketers actually do test. Email testing typically is performed for two main reasons: 1) Technical. To ensure that the email you...
Bad customer data is costly-wasting resources, increasing marketing costs, reducing sales, and threatening your reputation. With data quality being so critical to marketing success, it pays to weed out bad email addresses and correct email addresses at the point of...
One area in which email marketing experts are in agreement is the importance of maintaining a clean email list. As Dan Forootan relates, keeping your list clean, without duplications and incorrect or out-of-date information, “is imperative to having an effective...
Return Path’s latest email study (“2012 Sender Score Benchmark Report“) sounds an alarm to marketers about the increasing need to avoid spam traps. As Sandeep Vadgama explains in “Why Getting Emails to the Inbox Just Got Tougher,” as the amount...
The quality of your email list determines whether you are a top-tier online marketer, which is why the effort put into email verification and overall list hygiene pays off handsomely. As Econsultancy/Adestra’s “Email Marketing Industry Census 2012” study relates, “We...
Our friends at Return Path posted an article this week on the importance of list hygiene. They state the problem clearly and succinctly, “No matter how long you’ve been building your list, and how many engaged subscribers you have on...
Triggered email is one of the hottest trends in email marketing. Indeed, Epsilon in its latest “Q4 2011 Email Trends and Benchmarks” tells marketers that incorporating real-time triggered messaging into your email programs “is critically important” to achieving success. Open...
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