Personalization That Actually Converts
Customers today expect personalization — but only when it’s relevant, timely, and respectful of their data. Inaccurate or outdated personalization not only fails to engage, it can actively damage trust.
To deliver meaningful experiences, marketers need more than just first names and segments. They need accurate, up-to-date identity resolution and deep insights into behaviors, demographics, and intent. That’s where AtData delivers unmatched value.
By enhancing the data that powers your personalization engine, AtData helps you:
- Match anonymous site visitors to real identities
- Recognize and respond to recent customer activity
- Personalize messaging based on demographics or interests
- Ensure you’re reaching the right person on the right channel
- Avoid awkward or inaccurate messaging caused by outdated data
Whether you’re using a CDP, ESP, or CRM, better inputs drive better outputs. And AtData is built to give you just that.
AtData Solutions in Action
Power Real-Time, Relevant Messaging
Effective personalization depends on reliable, enriched data. AtData’s solutions enable brands to create individualized, real-time experiences using verified emails, enhanced attributes, and behavioral insights so every message resonates.
SafeToSend
Validate Emails for Confident Personalization
Before you personalize, make sure your message is actually reaching someone. SafeToSend verifies email addresses for accuracy and deliverability, ensuring your personalization efforts don’t go to waste on invalid, mistyped, or inactive inboxes. Cleaner data means more effective, more targeted messaging across email and cross-channel campaigns.
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Quality Score
Target High-Value Contacts with Confidence
Not all contacts are equally valuable. Quality Score helps you personalize smarter by scoring emails based on real activity, digital behavior, and purchase intent. Use these insights to tailor campaigns to your most engaged customers—and suppress or adjust messaging for less responsive segments.
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Alternate Email
Personalize Consistently Across Channels
Many consumers use multiple inboxes—but not all are equally active. Alternate Email identifies and appends secondaries tied to the same person, so your personalized campaigns reach the email address they’re actually using. This increases visibility and relevance without requiring additional data collection.
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Postal Append
Personalize with Geographic Precision
Add location-based relevance to your personalization strategy. Postal Append attaches verified address data to your contact records, enabling hyper-local offers, time zone optimization, weather-based messaging, or regional promotions. It’s an essential layer for more meaningful and contextual engagement.
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Demographic Append
Customize Messaging by Audience Profile
Tailor your content to who your customers really are. Demographic Append enriches contact records with verified traits like age, gender, income, and household type—enabling message personalization that aligns with life stage, preferences, and interests. It’s powerful context that drives higher response rates and stronger customer connections.
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Website Visitor ID
Personalize From the First Visit
Don’t wait for users to fill out a form. Website Visitor ID links anonymous visitors to real email addresses and enriched profiles, so you can trigger personalized messaging even before someone converts. Perfect for onsite personalization, cart abandonment recovery, and multichannel retargeting.
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Benefits and Differentiators
How AtData Powers Better Personalization
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Better Engagement Rates
Reach the right people with relevant messages
Personalization built on clean, verified identity data performs better across channels—boosting clickthrough, conversion, and loyalty.
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Real-Time Identity Recognition
Respond to behavior instantly
Match anonymous web visitors and in-session actions to known profiles, enabling timely, personalized responses in real time.
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Context-Aware Messaging
Add depth with location and demographics
Customize offers, language, and cadence based on real-world traits like ZIP code, household makeup, and inferred intent.
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Stronger Cross-Channel Continuity
Maintain consistent voice across touchpoints
Email-based identifiers allow consistent personalization across email, web, display, social, and even direct mail—without duplicating efforts or messaging.
Start Personalizing With Confidence
Personalization is no longer optional—but doing it poorly is worse than not doing it at all. AtData gives you the infrastructure to do it right. Our identity- and behavior-based data solutions ensure you’re messaging real people, through the right channels, with the right context.
With accurate data, smart segmentation, and privacy-forward practices, you can finally deliver personalization that feels natural to the customer—and valuable to your bottom line.
Improve Your Personalization with Consistency and Confidence
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Affiliate Marketing
Automotive
eCommerce and Retail
FinTech
LeadGen
Nonprofit and Political
Payments
Technology Platforms
Tourism and Hospitality
