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If it seems as if Black Friday has been just around the corner since the Fourth of July, you must be an email marketer. We totally understand – many retail email marketers start plotting out their holiday promotional calendars 6...
1. Open for business? Help your in-store shoppers shop better. If your stores are open on Thanksgiving Day, you are probably emailing offers a week or more ahead to build traffic. On Turkey Day itself, or the day before, send...
The undead that roam the earth at Halloween are nothing compared with the terrors in your email address database. These frightful traps can kill your email marketing program faster than you can say “Trick or Treat!” Why? Because they cost...
Forget about zombies, aliens or vampires. A bigger danger is much closer at hand and can haunt you for years to come: the unspeakable tragedy of handing your precious email data to the wrong vendor. We understand how easy it...
In the spirit of ghouls and ghosts, dead and the undead, I’d like to share a few tales of resurrecting dead email lists, really dead lists. So gather round my wide-eyed brethren and listen with bated breath as we pay...
Black Friday is just around the corner, and retailers are sending out emails that advise customers to shop early. But out-of-stocks and supply chain woes might not be the biggest worries during the busiest email season of the year. Your...
How’s your holiday email plan going? The holiday shopping season can feel like a three-month-long hurricane. Our holiday email guide will help you navigate this crazy season with 6 steps you can use to focus your attention you work up...
Take a seat and grab your pencils, marketing professionals. We’re going back to email marketing school this month. First: a quick refresher course in Email Marketing 101. This course is for everyone, from email veterans to marketing freshmen. Why? Because...
Sure, you could run a successful email marketing program without optimal personalization and automation, but would your ROI match up to your time and effort? There are countless tools and pieces of customer data at your disposal to make personalizing...
In order to strengthen the security of our API platform, TowerData is discontinuing support for Transport Layer Security (TLS) 1.0 and TLS 1.1 on the TowerData API on April 6, 2021.
Do you read every banner ad you see or every email you receive? Of course not, no one does. As consumers, we’re bombarded with offers everyday. Even marketers, who have a professional interest in them, are going to ignore or...
Paidacquisitioncan help you grow your database faster than organic-only methods, but they take special handling so you get the most for your money and avoid the problems that can cause campaigns to fail. Check out these tips from Zach Labenberg,...