Data Refresh in 2023: What to Prioritize for Success

A new year is a clean slate, a fresh start, and an opportunity to let go of what no longer serves you – including the outdated, inaccurate data mucking up your database and dragging down your marketing performance. Before you...

5 Data-Driven Resolutions for a Great Email Year in 2023

As you put your 2023 marketing plans together, you’ll concentrate on acquisition, budget and campaigns. We would like to add another item to your list and move it to the No. 1 priority: Your data! Why data? Because data is...

Client Success Story: A Clean Email List is a Happy Email List

For over fifty years, this global expert in 21st century science education has been designing, developing, and supporting innovative education technology solutions for primary, secondary, and university level science. The Challenge Michael B, a Life and Environmental Sciences Education Manager,...

White Paper

Email Validation for Improved Deliverability and Marketing Results

Why invest in Email Validation? To keep it simple, validation helps: reduce your bounce rates up to 95%, removes complainers and spam traps, and boosts email marketing ROI.

Big holiday campaign coming up? Clean your email list first!

Did you take a breather after Black Friday/Cyber Monday to check your email numbers? If your results were not what you hoped for, one reason could be serious problems with your email database. How long since you had it checked...

White Paper

The Marketer's Guide to Email Validation

How focused is your company on email address quality? If the answer is “not very”, it could be costing your organization a lot in lost profits. How is this possible? Emailing undeliverable, un-engaged, and problematic addresses costs your company money.

4 Tips to Make Great First Impressions this Holiday Season

As summer ends and Q4 nears, it’s time to ready your holiday campaigns and prepare for what promises to be another record-setting shopping season. According to Insider predictions, US retail spending will rise more than 3% this year, topping $1.26...

Take Your Digital Fundraising Program To The Next Level

Want to take your digital fundraising program to the next level but don’t know where to begin? Here’s some expert advice from leaders in the nonprofit marketing world. 1. The list churn struggle is real It doesn’t matter if your...

White Paper

Clean, Grow, and Improve Your Email List

Struggling to acquire email subscribers? Can’t seem to keep your database clean? Get a little help from professional email service providers. We break down services email marketers commonly use to clean, grow, and improve their email lists.

The Top 3 Most Dangerous Email Marketing Myths, Busted!

At one time or another, we’ve all fallen prey to a bit of attractive misinformation. Whether passed along by a well-meaning friend or a misguided blogger, myths often originate from our most trusted sources. However, while some myths are completely...

Supercharge Your Digital Fundraising Efforts with SafeToSend Email Validation

Are you a nonprofit marketer that relies on email to open doors and drive donations? If so, your success hinges on your ability to ensure that every email address in your database is clean, deliverable, and belongs to your intended...

Email Data Quality and Beyond: Avoiding Bounces is Only Half the Battle

Email Data Quality: The Foundation of Email Deliverability How do you gauge email data quality? Bouncing emails are the scourge of any email marketing program. They create a variety of problems including Lowered response rates; Lost revenues; Wasted marketing resources;...