7 Tips for Achieving the Optimum Email Database

While email marketing can produce tremendous returns, some care and attention is required to achieve the greatest results. Creating a successful email program depends on building and maintaining a high-quality email database, then having the discipline to maintain the database...

Email Delivery: Why Your Emails Bounce & What To Do About It

Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a...

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Spamtrap 101: The Email Marketer’s Guide to Understanding Spamtraps

At some point in their career, most email marketers will ask themselves questions about spamtraps. Luckily, we have the answers.

How to Choose an Email Validation Provider

An email validation service is a fast and effective way to scrub potentially problematic error-ridden data from your email list. There are dozens of service providers to choose from at all prices, but they won't all give you the results...

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The List Churn Epidemic

20% to 30% of your email list goes bad each year! If you depend on your email database for marketing, you need to understand the concept of list churn and learn strategies for offsetting it.

Spring Cleaning Isn’t Just for Your House

We all use the catchphrase “spring cleaning,” but usually we’re talking about doing it around the house: hauling boxes of junk out of the basement, re-organizing the garage, power-washing porches, and raking the winter detritus from the yard to make...

Optimizing Email for Nonprofits

According to a Nonprofit Donor Engagement Study released by NTEN, email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of...

Why A Free Email Checker Won’t Keep Your List Clean

Are you looking for a free email checker? If so, you’re not alone. According to Google’s Keyword Planner, the phrase “email checker” generates over 27,000 monthly searches. By comparison, there are only 18,100 monthly searches for the search term “email...

Email Validation Defined: What do terms like bounce & deliverability mean?

At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email...

Spamtrap 101: What they Are, Why You Hit Them, & What to Do About It

What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a...

How to Win Back Your Customers with a Two-Step Re-Engagement Campaign Roadmap

You know you need clean data and you know how to do this, but now how do you get more money out of the database? Our suggestion: Start a great re-engagement campaign! We’ve got a two-step roadmap to re-engagement greatness,...

Apple’s ‘Hide My Email’ Adoption Rates And What To Do About It

In general, Hide My Email adoption rates appear to be very low. However, for those offering Apple’s Single Sign-on within a mobile app, the stakes are much higher. The Apple iOS15 update released in September has had a material impact...