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AtData releases its machine learning based Quality Score to help organizations better segment and qualify customer databases to improve email campaign engagement, deliverability, response and conversions.
Google, known for continuously updating its policies for better user experience and safety, recently announced a significant change to its inactive account policy.
White Paper
Email intelligence is understanding the digital identity of your audience to uncover unique insights, and pave the way for personalized, data-driven strategies. Download our whitepaper to learn the foundation for effective data science and analytics initiatives.
As a marketer, you understand the intrinsic value of accurate data and effective communication. You also know that even the most brilliant campaign ideas can fall flat if they’re not delivered to the right audience.
White Paper
Consumer expectations present an opportunity for businesses to address concerns and demonstrate how data-driven solutions can be powerful tools to benefit them. Download our whitepaper to learn why understanding and embracing this challenge can help pave the way for a...
Companies can optimize their outreach with real-time Email Verification APIs and bulk verification, helping marketers maintain good email hygiene over time.
Automated email validation solutions save marketers time and money, increasing deliverability and decreasing the risk of being blacklisted.
White Paper
To build effective, personalized campaigns that convert, marketers and data-driven organizations need to start with a strong foundation. That means prioritizing and understanding their consumers’ digital identities.
Marketers are increasingly pressured to do more with less. Often, this involves leveraging as many channels as possible, including email. In fact, 59% of consumers say marketing emails influence their purchase decisions. Email is fairly flexible, easy to use, and...
Email marketing has been a staple of B2B and B2C marketing for years, and continues to yield impressive results. So much so that 37% of marketers plan to increase their email marketing budget. But some marketers won’t use that budget...
You just had a rush of inspiration and crafted your best campaign yet. You’re certain this new messaging will convert those stubborn leads you’ve been trying so hard to convince for months, and you can’t wait to see the outcomes...
Congratulations for surviving the ups and downs of 2022! In 2022, digital marketers were hard at work staying on top of the 2022 trends – masterful video marketing, relatable content creation, virtual event engagement, social/influencer marketing, harnessing the power of...