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With the retirement of Excite’s email operations at the end of August, many were positioned to find themselves without access to their long-held email accounts … or were they? Learn what our data told us about the state of Excite’s...
Starting a new email campaign is a little like going back to school. And just as students spend their first few days of class brushing up on the basics, so too should marketers. With fall right around the corner and...
We know that Email Validation is a vital practice for B2C email marketers to ensure they reach their customers and avoid bad data. For one, email lists decay by about 22.5% per year on average. But in the B2B space,...
Managing ISP inbox filters continues to be a leading issue for marketers, and it seems to get tougher everyday as ISPs add more and more factors to their screening algorithms. Whether it’s your content, sending practices, user engagement factors, or...
As a premier data service provider, we pride ourselves on our constantly tested, industry-leading solutions fueled by reliable, validated data. And while you typically see us discuss our B2C email validation testing, we perform the same extensive tests to ensure...
One of my pet peeves is a web form with an email address input box that is too small. Look at this example: For anyone with a longer email address, this is a common occurrence. Not only is this annoying,...
Your father didn’t have to be the world’s greatest email marketer in order to impart some valuable life lessons. In honor of Fathers Day, here are three timeless Dad-isms that also apply to email: Email Marketing Tips From Dad 1....
As email marketers, you’ve definitely heard these terms before: validation, verification and hygiene. While they might seem to mean the same thing, these three processes have key differences that make all of them necessary for your email marketing program. Here...
Choosing an email verification service is an important decision. No matter how diligent you are about scrubbing bad addresses from your email lists, they can still accumulate a big chunk of invalid, out-of-date or deliverable-but-risky addresses that bring no value...
Once you have a clean email list, marketing managers can focus their attention on the messages they’re sending. After years in the marketing industry, you know targeting all of your customers with the same message is simply wasted effort. You...
You might think your email list is clean if your last email campaign didn’t generate any hard bounces.. Well, that’s a start. But a “clean” email list is more than one that has correctly formatted addresses, and “cleaning a list”...
Marketing managers, how often have you found yourself inundated with bounced emails after launching your latest email marketing effort? The statistics on bounce rates are daunting: The average email list has a 10.5% bounce rate. Emails frequently bounce due to...