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Email Data Quality: The Foundation of Email Deliverability How do you gauge email data quality? Bouncing emails are the scourge of any email marketing program. They create a variety of problems including Lowered response rates; Lost revenues; Wasted marketing resources;...
Email delivery can be a tricky business. When your email message doesn’t land in either the inbox or the spam folder, we say it bounces. Sometimes the bounce is temporary (a “soft bounce”) Other times, the failure is permanent (a...
We all use the catchphrase “spring cleaning,” but usually we’re talking about doing it around the house: hauling boxes of junk out of the basement, re-organizing the garage, power-washing porches, and raking the winter detritus from the yard to make...
According to a Nonprofit Donor Engagement Study released by NTEN, email has become a staple in nonprofit communication strategies. With over 52% of supporters engaging with their favorite organizations via email, and at nearly one third of the cost of...
At the surface, Email Validation is easy to understand. Email Validation helps identify which email addresses are deliverable without sending an actual email to that inbox. Email Validation is a big part of a data hygiene strategy. Marketers use Email...
What Is A Spamtrap? Spamtrap email addresses are “dummy” (but fully functional and deliverable) email addresses used for the express purpose of attracting spam. Any messages hitting these addresses are considered unsolicited bulk email. To summarize: A spamtrap is a...
You know you need clean data and you know how to do this, but now how do you get more money out of the database? Our suggestion: Start a great re-engagement campaign! We’ve got a two-step roadmap to re-engagement greatness,...
In general, Hide My Email adoption rates appear to be very low. However, for those offering Apple’s Single Sign-on within a mobile app, the stakes are much higher. The Apple iOS15 update released in September has had a material impact...
You already know you should implement an email validation service to keep your customer contact database up to date. You’ve heard verification services can improve client reach and reduce the danger of damaging your sender reputation. But with so many...
Marketers love lead nurturing. In fact, 43 percent of marketers say lead nurturing is among their most important objectives. What’s more, 57 percent of marketers say lead nurturing is one of the most strategic goals of their marketing automation strategies....
Invalid and toxic data finds its way into inboxes at both B2B and B2C companies. With this in mind, there are a few ways Email Validation resolves the issues bad data brings to your CRM whether you’re a B2B company,...
We get it. Running a start-up is a high pressure situation. You only have one shot to get things off the ground. That pressure makes start-ups vulnerable. That’s why we were dismayed but not shocked to hear that some well-known...