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Enrich first-party consumer profiles to exceed their expectations for a personalized omnichannel experience.
Today’s consumer data is fragmented, outdated, and often disconnected from real-world behavior. AtData delivers consumer insights grounded in verified identity and real-time activity, giving brands a clearer, more accurate understanding of the people behind their data.
By combining deterministic identity resolution with the power of AtData’s email activity network, we help organizations turn first-party data into actionable consumer intelligence that drives better decisions across marketing, risk, and operations.
Traditional enrichment fills gaps. AtData goes further.
Our consumer insights reflect recency and velocity of activity, allowing you to understand whether a consumer is real, active, and showing signals of intent. This transforms customer profiles from static records into dynamic, decision-ready assets.
With AtData, you can:
AtData’s consumer insights are powered by a proprietary network processing over 100 billion monthly activity signals, connected to a deep historical identity graph. This foundation enables richer understanding without reliance on probabilistic guesswork or invasive tracking.
Our insights help you:
Whether you’re activating data in a CRM, CDP, marketing platform, or fraud stack, AtData ensures your insights are relevant, current, and dependable.
Understand the relative value and engagement potential of an identity.
Quality Score measures the perceived quality of an email address based on real-world activity, digital footprint, and behavioral indicators. Trained on your best customers, it helps teams prioritize outreach, suppress low-value records, and identify high-performing segments and lookalike audiences.
Use cases include:
Add context that makes personalization meaningful.
Enhance your first-party data with demographic and behavioral signals that support smarter segmentation, more relevant messaging, and stronger customer experiences—without compromising privacy.
Use cases include:
Identify which consumers are active and reachable.
Email Opener Data reveals recent engagement activity, helping you distinguish between truly inactive identities and those simply not responding to certain messaging. This allows for better reengagement strategies and cleaner, more effective outreach.
Use cases include:
FinServ / FinTech
AdTech / MarTech
Subscription Commerce
Automotive
Entertainment
Hospitality & Tourism
LeadGen
Media
Nonprofit & Political
On-Demand & Delivery
Restaurant & Food Services
Retail & Ecommerce
