Value-Added Solutions

Turn Raw Data into Real Differentiation

Today’s digital economy runs on identity, and no signal is more enduring, precise, or scalable than the email address. As the foundational digital identifier, email powers authentication, personalization, engagement, and attribution across virtually every industry. But raw email addresses aren’t enough. The value comes from knowing more:

Who is behind the email?   Are they active?   Are there other reachable identifiers?

With AtData you gain high-value data designed to power your own solutions. Whether you’re enhancing your identity graph, improving targeting, launching new analytics features, or creating a more effective data enrichment engine, we provide the quality, scale, and trust your customers demand.

Use cases include:

• Identity resolution and enrichment in CDPs and DMPs
• Audience segmentation and targeting for ad tech or martech
• Risk and fraud signal enhancement for security applications
• Campaign optimization and customer scoring in analytics products

This isn’t just about adding data. It’s about building smarter solutions that scale, perform, and create better outcomes.

Solutions to License and Build

Do More Than Deliver Data

When we say “value-added,” we mean solutions that make smarter decisions, deliver better outcomes, and create real advantages. AtData’s email-centric data helps you build exactly that, turning plain contact records into insight-driven experiences. Whether it’s an internal model or a customer-facing product, our data doesn’t just support your solution, it sharpens its performance and sets it apart. Here’s how we help you get there:

Email Identity File – Build identity with scale

Start with clean, validated identity data with digital at the core. Ground your solution in verified data to ensure confidence in everything that follows, whether it’s campaign targeting, fraud scoring, or user recognition.

Example: A CRM platform integrates AtData to strengthen their identities and audience targeting, vastly improving ROI on their hard earned first-party data.

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Alternate Email File – Extend reach and match rates

People use multiple emails across platforms and life stages. Alternate email helps you connect those identities—so you can build more complete profiles and reduce missed connections.

Example: A CDP vendor improves match rates by incorporating alternate email into identity resolution logic, unifying fragmented customer journeys.

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Open Score Intelligence – Add real-time engagement scoring

Measure how active and engaged an email address is, no guesswork required. Open score makes it easy to distinguish real users from dormant or low-value ones.

Example: A re-engagement platform uses open score to exclude inactive addresses from campaigns, improving deliverability and overall ROI.

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What You Can Achieve

Benefits of Licensing Datasets

AtData’s email-centric assets are more than just data points, they’re levers you can use to improve functionality, intelligence, and business outcomes. These are the kinds of upgrades your customers can feel. When your solution is built on data you can trust, it’s easier to create products your users can depend on.

• Faster Time to Market

  Get to launch quicker with ready-to-integrate files that eliminate the need for internal data pipelines or sourcing.

• Revenue-Driving Product Enhancements

  Layer new intelligence into existing platforms to increase performance, upsell value, and differentiate your solutions.

• Improved Data Coverage and Accuracy

  Gain access to billions of verified, activity-rich records that fill in the blanks and clean up incomplete or aging datasets.

• Powerful Identity Resolution

  Link people, not just devices, across channels, platforms, and databases — using trusted identifiers with high persistence.

• Smarter Audience Targeting

  Enable more precise segmentation and media spend efficiency with intent-based open scores and alternate address matching.

• Flexible Licensing for Your Model

  Choose the frequency and structure that fits your roadmap — from one-time loads to continuous refreshes.

• Support for Compliance and Privacy

  Use hashed and anonymized versions where needed to enable secure, privacy-first enrichment and matching.

Who Benefits, and How

Value-added solutions benefit your users by helping them make smarter decisions. They benefit your business by improving retention, driving adoption, and opening new monetization channels. Let’s break it down:

Why Partners Choose AtData

Key Licensing Differentiators

• Activity Signals at Scale

  We process over 100 billion monthly activity signals to fuel data you can trust — including recency, frequency, and email behavior patterns.

• Built for Integration, Not Overhead

  Data is licensed in structured, partner-friendly formats that make onboarding fast and infrastructure-light.

• Email Is Our Core Competency

  Our identity, alternate, and scoring files are built on decades of email data expertise and a proprietary activity network.

• Unmatched Identity Graph Coverage

  We provide linkages across individuals and households with unique visibility into alternate addresses and behavioral trends.

• Real-Time Refresh Options

  While batch files are available, we offer refresh-ready infrastructure to support product experiences that evolve with your customers.

• Custom Licensing Support

  Our team works with you to configure licensing terms and file layouts that align with your product roadmap and growth goals.

Drive More Value from Your Data

Data is no longer just a back-end asset. It’s a product enabler. Whether you’re building advanced analytics tools, powering programmatic campaigns, or enhancing onboarding and customer matching, email-centric licensing data gives you the fuel to do more.

AtData solutions are purpose-built for integration into enterprise platforms, with the scale and trust needed to meet partner expectations. And with files focused on verified identity, alternate identifiers, and real-time activity scoring, you’re enhancing your product and evolving what your customers expect from it.

Every solution built on our data is smarter, faster, and better connected. The result: better outcomes for your customers and greater differentiation for you.