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Even though Chicago was a pleasant (and uncharacteristic) 58 degrees, who can say no to visiting Palm Springs in the middle of winter and spending five days mingling with retailers like Disney, Nike and Samsung (to name just a few)?...
The first few correspondences with a new contact are the most important of the entire relationship. If done well, these interactions will pave the foundation for lifelong loyalty and repeat business. But, if done improperly, these interactions can kill the...
In just two months, the largest shopping season of the year will be under way, and most retailers are putting the final touches on their carefully crafted holiday campaigns. How can you make sure you’re getting the biggest return on...
Despite chatter that “snail mail” is becoming a trend of the past, marketers are still finding this channel incredibly lucrative. That’s because, while the digital space is becoming more and more crowded, the postal service is delivering fewer and fewer...
Every marketer wants to appeal to their target audience with the most relevant and personalized experience possible. After all, that’s how brands create a unique and memorable buyer experience; one that makes your customer feel valued. But some marketers aren’t...
Market research is an incredibly important part of any business strategy, especially for marketers trying to determine how to best engage with their audience and persuade them to take action. Third-party data, whether from quantitative surveys, focus groups or email...
We all know and fear the spam folder: the sad place where otherwise perfect messaging goes to die. Fail to follow correct email deliverability best practices, and your message is exiled to the land of no-return leads, the final resting...
Location, location, location. This favorite real estate mantra is now vital to your email marketing strategy as well. When it comes to sending the most timely, relevant campaigns possible, leveraging the geographic location of your readers can give you a...
In the mad drive to build credibility for your brand, few avenues carry as much weight as customer reviews. With more than two-thirds of global consumers trusting the opinions posted by other consumers online, these social signals can make a...
Tracy Vides is a digital marketing strategist who helps small businesses carry out content, email and social campaigns online. Tracy is also a prolific blogger – her posts are regularly featured on Tech Cocktail, Online Marketing Institute and Business 2...
We’ve all been there once or twelve times. You start an online shopping session, only to become interrupted by an email or distracted by Facebook. Or, maybe you added a big ticket item to your cart, but decided you needed...
This post is written by Dan Scudder, VP Business Development at Privy. Privy helps businesses more rapidly grow their email list. Growing an email list is one of the foundations of effective, long-term digital marketing. Email lists allow you to...