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In the era of social distancing and increasingly virtual communication, many of our speaking engagements have been disrupted. So instead of in-person presentations, we’ve been working with webinars! In a recent web presentation, Phil Davis spoke about ways to move...
Every test tells a story. Learn which type — A/B, A/B/C, or multivariate — can uncover the insights you need to move your email strategy forward.
If you ask us, there’s nothing quite like high-quality data from great leads that convert and provide key customer insights … except maybe ramen. This month, we sponsored an event in San Francisco ramen shop The Story of Ramen, and...
As the barriers to gaining access to consumer inboxes lessen, it can be easy for marketers to forget just how personal the inbox really is. The marketing emails you send pop up alongside photographs of grandchildren and GoToMeeting invites from...
Email personalization can feel like a daunting task. But, don’t fret! There are many easy ways to personalize an email that improve the brand-audience connection and engage subscribers on a one-to-one basis. Consider the five tactics below to personalize and...
Transactional emails are a fundamental part of any marketing program – whether B2B or B2C. But even though transactional emails are often very simple, they are very powerful. For one, the open rate on a transactional email is far higher...
Guest Post by: Alessandra Gyben, GreenRope. Email marketing is still the most effective way to reach and convert your target market. According to this study we saw on SocialMediaToday, every $1 spent on email marketing generates $38 dollars in revenue!...
Personalization has become a critical competitive differentiator, particularly in delivering a dynamite customer experience. We all like to feel remembered and appreciated. We all love our favorite restaurant where the hostess remembers our name. Personalization isn’t just about being remembered,...
With so much media competing for customers’ attention, it’s no wonder that marketers struggle with engagement. This is particularly true when it comes to email marketing – the inbox is clogged and messy, and filled with junk content that isn’t...
Marketers aren’t just challenged with getting customers to open and read their emails. They need customers to take action with their brand. That’s why understanding click-through rates are vital to knowing how well you are engaging your customers. Click-through rates...
It’s every marketer’s headache: You spend time crafting the perfect message for your subscribers with a clever subject and creative body. You hit send and, voila! Or so you expect. Instead, your open rate tanks. A small segment of your...
A great customer experience starts with the right first impression. And today, customer experience is more important than ever before. “The better you can improve the customer experience, the happier somebody will be with you, and the more likely they...
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