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Knowing your customers is essential to understanding their needs and providing a personalized, seamless experience. The key is Identity Matching: connecting each identifier and creating a single, unified picture of your customer. This process allows marketers to stitch together disparate...
Yes Lifecycle Marketing released their2017 Email Benchmark Report, with a view to how email marketing will be affected in 2018. Here are the Top 3 points we took from the report: #1 – Triggered email campaigns perform 2x better than...
It’s natural to be curious about the online behavior of customers and prospects. What social networks do they use most often? Which sources do they turn to for news? Thanks to new technology, the answers to these questions are no...
If you happen to be an eCommerce marketer, and we all know you are, then check out all the Black Friday Cyber Monday (#BFCM) content that Shopify has been cranking out. Those Canadians sure are rocking it, eh? Shopify has...
New techniques and methodologies are constantly emerging in the world of data-driven marketing. And as a trusted partner of innovative brands across the United States, we at TowerData make it a point to stay up-to-date on the latest strategies. Last...
Time pressure influences how consumers think, act, and buy. Learn how understanding urgency can sharpen your strategy and unlock real results.
This post was originally published on Relevance.com. As marketers, we crave information. From dashboards of analytics exposing the success (or lack thereof) of our latest campaign to our beloved customer database, chock-full of nearly everything we need to build dynamic...
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