$1 Million in Recovered Revenue in Under 30 Days

One of AtData’s customers is a California-based online women’s fashion retailer with over 3 million visitors per month. They provide some of the hottest designs by established and emerging designers worldwide. In the last 5 years, they’ve become one of the top online style destinations for style spotters and trendsetters.

The Challenge

With the increase in spend for social media influencers and paid acquisition campaigns, this women’s retailer was generating millions upon millions of visitors. The challenge was: even with all this spend, the head of marketing was looking for new ways to reduce the cost per acquisition. To maintain the client’s request for privacy, we’ll call her Lauren. Marketing costs continued to increase, and purchases weren’t increasing at the same rate of marketing spend.

Ideally, Lauren wanted a way to increase the ROI of these influencer and paid campaigns, while building a more predictable model for revenue growth. Outside of A/B testing and other conversion strategies, she couldn’t find any new innovative strategies to push the needle — until she stumbled upon AtData.

“It was such an easy decision. We’re really proud of our abandoned cart email campaign. It’s a great earner. When I saw that AtData could email that campaign to a bigger audience, we had to try it.”
— Lauren, Head of Marketing, Retail Company

Solution

Once Lauren discovered AtData, she knew she found the solution she was looking for.

The magic behind AtData was that it automatically sent abandoned cart emails to unidentified visitors — visitors who were not registered and had never signed up for newsletters, etc. This allowed them to increase the bandwidth and effectiveness of their marketing campaigns.

Before AtData, they were able to email 13% of the people who abandoned carts or products – they didn’t have the email addresses for the rest of them. AtData was able to more than double the revenue from that program.

Now, Lauren could continue to run PPC campaigns and influencer campaigns, and automatically lower the cost per acquisition. This was an opportunity for her and her team to reach 97% of those visitors that never resulted in an immediate purchase.

“We have high expectations. Over time, we’ll get better at optimizing for the unidentified visitor channel. Based on our experience with the product and team, I would recommend AtData to any online retailer looking to maximize the return from online marketing campaigns.”
— Lauren, Head of Marketing, Retail Company

Results

Lauren was kind enough to let us share her first 30 day results. After 30 days of use, AtData was able to match and email 23.2% of her unknown shoppers. In total, over 700,000 people. This drove revenue of over $1M. And this was after only 30 days!

Here’s a recap of the full stats from the first 30 days:

• Revenue Recovered: $1M +
• Visitors Emailed: 700,000+
• Match Rate: 23.2%*
• Overall Open Rate: 20.45%*
• Abandoned Cart: 37% Open Rate*
• Abandoned Product: 22.7% Open Rate*
• Abandoned Page: 17.8% Open Rate*
• Click Through Rate: 17.3%*

Not bad for one month right? With AtData this online retailer has been able to supercharge their cart conversion rates. It’s not that they’re simply sending out abandoned cart emails, they’re making their entire marketing programs more efficient, and getting a higher return on ad spend. And in case you’re still on the fence, then we’d like you to click here to learn more and get your match rate.

*approximate