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Email Append Pays Off For The Financial Times

Mar 11, 2022   |   1 min read

Knowledge Center  ❯   Case Studies

The Financial Times is one of the world’s leading business news and information organizations, recognized throughout the global business community for its authority, integrity and accuracy. The company publishes both a newspaper and an online site, with a combined paid print and digital circulation of more than 585,000. Customers can choose to subscribe to the print version, digital site or a bundled package that includes both.

The Challenge

The Financial Times had been contacting its current and past subscribers by mail for renewals and bill payments, and wanted to be able to contact them by email as well.

The Financial Time aimed to:

“The relationship with AtData has been nothing but positive. They’ve made sharing data so streamlined, simple and seamless.”
— Elizabeth Galietto, Email Marketing Manager at The Shubert Company


The Financial Times used AtData’s Email Appending service to add email addresses to its postal list.


As a result:

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